New Team on Board at Amazing Lash Studio Franchise

Co-Founders Return to Manage Company

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–Amazing Lash Studio, the fastest growing franchisor of eyelash extension
studios, announced today the new management team put in place to
accelerate and grow the brand. Mr. Edward Le, Co-Founder of Amazing Lash
Studio, will resume his role as CEO, and Mr. Ron DaVella and Ms. Dawn
Weiss will serve as co-COOs.

“We are grateful to John Leonesio and his team for moving us forward
these last two years. My wife, Jessica, and I, as the visionaries, have
decided to take the helm once again of our first franchise concept,”
states Mr. Le. “This is an exciting time to build such an amazing
concept as we work hand in hand with our new team.”

Mr. DaVella comes on board as co-COO with an impressive resume as a
senior executive in the auditing and accounting field both nationally
and internationally. He has a strong background in senior client
management, has served on multiple boards of directors and audit
committees, and has assisted companies with their IPOs, secondary
offerings, mergers and acquisitions. Having recently retired from a long
and successful career as a partner with Deloitte, when this opportunity
at Amazing Lash Studio Franchise was presented to him, he knew it was an
opportunity he could not pass on. “The success of this model is
undeniable. I’ve worked with Subway, Cold Stone and other franchise
brands and believe Amazing Lash is well positioned to be an industry
leader. We have an exceptional team in place to skyrocket this growth
story,” says Mr. DaVella.

Ms. Weiss comes to the brand with an esteemed career in the franchising
industry. As Brand Continuity Director of Massage Envy and Director of
Marketing for The Joint…the chiropractic place, she assisted in building
these two franchise concepts into highly profitable, household names.
Her achievements earned the recognition of The Arizona Republic’s Top
Female Executive
for two consecutive years. In addition to her
position as co-COO, she also serves as CMO of Amazing Group, parent
company of Amazing Lash Studio Franchise. “Amazing Lash has all the
makings of a successful brand. Growth has already been astounding, and
the customer demand is overwhelming. I’m excited about guiding this
brand to the next level and working with such a strong franchise
network,” states Ms. Weiss.

“We are excited to have Ron and Dawn on board,” said Jessica. “Their
appointment cements our commitment to accelerating the growth of our
business, both for current and future franchisees and Regional
Developers. It demonstrates the company’s strong belief in the continued
growth and untapped potential of our unique, first-to-market franchise

Franchising since 2012, Amazing Lash Studios has shown impressive growth
with more than 597 licenses awarded in 27 states with 65 open studios.
“We are on pace to be one of the fastest growing concepts this decade,”
states Edward. “Amazing Lash Studio is taking the beauty industry by
storm by providing time and resource constrained women with beautiful,
long-lasting, natural-looking eyelashes in approximately one hour.”

About Amazing Lash Studio

Amazing Lash Studio was founded in 2010 by Edward and Jessica Le, with
the vision to raise the bar on the eyelash extension industry. Amazing
Lash Studios are retail salons that apply semi-permanent eyelash
extensions with a proprietary, patented process to the clients’ own
lashes, replicating the curve and size of natural lashes. The concept
began franchising in 2012 and to date has 65 open studios in 12 states.

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Barbara Carrera Holland, 602-404-7561