New York Yankees Announce Multi-Year Sponsorship Agreement with StubHub

Sponsorship Agreement Names StubHub the Official Fan-to-Fan Ticket
Resale Marketplace of the New York Yankees

First Ticket Availability Will Be For July 15 Game

NEW YORK & SAN FRANCISCO–(BUSINESS WIRE)–The New York Yankees today announced a landmark, multi-year sponsorship
agreement with StubHub, designating the company as the official
fan-to-fan ticket resale marketplace of the New York Yankees. The
financial terms of the agreement were not disclosed.

The new product will allow StubHub to be completely integrated into the
Yankees ticket system, replacing the Yankees Ticket Exchange. The new
system will be fully integrated and operational by Thursday, July 7. The
first ticket availability will be for the Friday, July 15 game, and
extend through the remainder of the 2016 schedule.

“We are committed to providing our fans with a first-class ticket
experience, and offering the safest, most secure and efficient platform
for our fans to sell and purchase tickets,” said Randy Levine, President
of the New York Yankees. “This new product was the result of many
productive discussions with StubHub, which will allow them to fully
integrate into our ticket system. We are confident this collaboration
will best protect our fans in the resale ticket marketplace.”

“The New York Yankees are one of the preeminent brands in professional
sports, and we are thrilled to join with them to create a best-in-class
fan experience,” said Scott Cutler, President of StubHub. “StubHub’s
goal is to ensure that fans have access to games that they love to
attend, and I’d like to thank both the Yankees and MLB Advanced Media
for their willingness to come to the table and reach a positive solution
for all parties.”

The custom sponsorship deal will provide new features and functionality
that will greatly enhance the consumer experience, leading to increased
user efficiency and fan safety and protection. These added features will
prevent speculative selling, adhere to the Yankees advertising resale
price policy, generate verified bar/QR codes, and provide fully
integrated mobile capacity, for the safest and most secure way to
transmit tickets.

The New York Yankees introduced a mobile ticket system this year, and
the agreement with StubHub will adhere to the existing mobile ticket
policy. All tickets delivered will be mobile. Tickets will operate on
both iOS and Android devices. Users can post hard stock tickets, but
upon being sold, all will be converted to mobile format. To date, more
than 250,000 fans have entered Yankee Stadium using mobile tickets
(primary and secondary combined), and by the end of this season, the
team expects to have welcomed more than 600,000 mobile ticket users.
This anticipated number is expected to be the largest among all teams in
baseball.

With this new, technology-led sponsorship, the Yankees will join the
longstanding StubHub arrangement that is in place with MLB Advanced
Media.

While other secondary resale platforms will continue to remain an option
for fans to buy and resell Yankees tickets, only StubHub will be fully
integrated with the New York Yankees.

As part of the sponsorship agreement with the Yankees, StubHub will
receive full marketing and sponsorship benefits, including in-stadium
signage, suite access, and use of official team marks.

Contacts

For New York Yankees
Alice McGillion, 212-843-8039
AMcGillion@Rubenstein.com
or
For
StubHub
Glenn Lehrman, 917-533-5998
GLehrman@StubHub.com