Nickelodeon Consumer Products Signs 13-Year-Old Sensation JoJo Siwa to New Licensing Program

NEW YORK–(BUSINESS WIRE)–Nickelodeon announced today an exclusive licensing partnership deal with
JoJo Siwa to develop a line of consumer products inspired by the
13-year-old singer, dancer, actress and social media influencer.
Nickelodeon will seek major merchandising and promotional partners,
spanning categories including apparel, home furnishings, toys,
publishing and more.

“JoJo Siwa is a great young talent who our audience loves because she is
a positive role model and is happy being a kid,” said Pam Kaufman, Chief
Marketing Officer and President, Nickelodeon Consumer Products. “Her
fresh, signature style reflects her fun and vibrant personality, and we
are so happy to welcome her to the Nickelodeon family.”

“I am super excited to partner with Nickelodeon to release my line of
consumer products,” said JoJo Siwa. “I love Nickelodeon so much and I
know that what they create will reflect my personality and everything I

Siwa is set to make her TV performance debut with her viral hit,
“Boomerang,” at the 2016 Nickelodeon HALO Awards, premiering
Sunday, Nov. 27, at 7 p.m. (ET/PT). She is also featured in an episode
of TeenNick Top 10 premiering Friday, Oct. 28 at 9 p.m. (ET/PT)
on Teen Nick as well as encores of Nickelodeon’s Ultimate Halloween
Haunted House special premiering Saturday, Oct. 29 at 9 p.m. (ET/PT) and
Sunday, Oct. 30 at 8 p.m. (ET/PT).

Siwa quickly realized she had a love for dance at age two and began
taking classes in tap, jazz, hip hop and ballet. She auditioned for
season two of Abby’s Ultimate Dance Competition and became the
youngest contestant at eight years old on the show. Following that
success, she was then called to join Lifetime’s number-one show Dance
. Off-screen, Siwa connects with her fans in several different
ways: through social media, where she currently has almost 4 million
followers on Instagram, 5.35 million followers on, almost
220,000 Twitter followers and over 207 million views on her YouTube
channel; through her SIWANATOR club, which stands against negativity and
bullying; through her line of accessories at Claire’s; and with her new
single, “Boomerang,” which has been viewed 94 million times.

About Nickelodeon

Nickelodeon, now in its 37th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, online, recreation, books and feature
films. Nickelodeon’s U.S. television network is seen in more than
90 million households and has been the number-one-rated basic cable
network for 20 consecutive years. For more information or artwork, visit
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).


Talia Yates