Nickelodeon’s Courageous PAW Patrol Pups Team up with Real-Life Heroes from Canine Companions for Independence for Multi-Platform Cause Marketing Partnership
PAW Patrol-Branded Initiative to Feature PSA,
Experiential Activations and More
NEW YORK–(BUSINESS WIRE)–Nickelodeon
today announced the kick off of a multi-platform cause marketing
partnership with Canine Companions for Independence®, a
non-profit organization that enhances the lives of people with
disabilities with highly trained assistance dogs. The initiative
features a Public Service Announcement (PSA) starring the dogs of Canine
Companions and heroic pups from Nickelodeon and Spin Master
Entertainment’s hit animated preschool series PAW Patrol. The PSA
will air across the network’s linear and digital platforms, and the
partnership will also include experiential activations at select events
across the U.S. through 2017.
“I’ve had the opportunity to see firsthand how the incredible Canine
Companions assistance dogs can change lives and we are honored to be
able to help raise awareness for this extraordinary organization,” said
Pam Kaufman, Global Chief Marketing Officer and President of Consumer
Products, Nickelodeon. “The dogs of Canine Companions truly embody PAW
Patrol’s motto, ‘no job is too big, no pup is too small,’ which
makes our partnership organic and perfectly matched.”
“Thanks to PAW Patrol for introducing children and their families
to the concept of working dogs in a very accessible way,” says Canine
Companions CEO Paul Mundell. “Partnering with Nickelodeon and PAW
Patrol is an exciting venture for Canine Companions, bringing real
assistance dogs into homes across the country. PAW Patrol
characters are helping bring awareness around the life-changing work of
Canine Companions for Independence to all ages in a fun and informative
way. It’s a great fit and a wonderful opportunity.”
Beginning Thursday, Oct. 13, a PSA that features the PAW Patrol
pups and highlights the work of Canine Companions’ dedicated four-legged
heroes will debut on Nickelodeon and stream on NickJr.com, the Nick Jr.
App and CCI.org. Additionally, the partnership will include
on-the-ground activations at Canine Companions events including DogFest
San Diego (Oct. 29) and DogFest Orlando (Nov. 19), as well as select
stops on the recently announced PAW Patrol Live!: Race to the Rescue
tour, presented by Nickelodeon and VStar Entertainment Group. Starting
January 2017, Canine Companions will also offer supporters who make any
donation to the organization a custom PAW Patrol-branded coloring
book, while supplies last. For more information, visit cci.org/PAWPatrol.
Now in its third season, PAW Patrol is a top-rated CG-animated
series starring a pack of heroic rescue pups–Chase, Marshall, Rocky,
Rubble, Zuma, Skye, Everest and the newest pup Tracker–who are led by a
tech-savvy boy named Ryder. Together, they work hard to show the people
of Adventure Bay that “no job is too big, no pup is too small!” Produced
by Spin Master Entertainment, the series features a curriculum that
focuses on citizenship, social skills and problem-solving. PAW Patrol
airs weekdays at 12 p.m. (ET/PT) on Nickelodeon.
About Canine Companions for Independence®
Canine Companions for Independence provides highly-trained assistance
dogs free of charge to children, adults and veterans with disabilities.
Established in 1975, Canine Companions has trained over 5,000 assistance
dog teams, with six training centers across the country including
Northern California, Southern California, Florida, New York, Ohio and
Texas, and over 3000 volunteers nationwide. Canine Companions is
recognized worldwide for the excellence of its dogs, and the quality and
longevity of the matches it makes between dogs and people. The result is
a life full of increased independence and loving companionship. For more
information, visit cci.org
or call 1-800-572-BARK.
About Spin Master
Spin Master is a leading global children’s entertainment company that
creates, designs, manufactures and markets a diversified portfolio of
innovative toys, games, products and entertainment properties. Spin
Master is best known for award-winning brands including Zoomer™ Dino,
Bakugan Battle Brawlers™, Air Hogs®, and 2016 Toys of The
Year, Bunchems and Meccanoid G15. Since 2005, Spin Master has received
64 TIA Toy of The Year (TOTY) nominations with 18 wins across a variety
of product categories. Spin Master has been recognized with 12 TOTY
nominations for Innovative Toy of the Year, more than any of its
competitors. Spin Master is among a limited number of companies that not
only develop and produce global entertainment properties, characters and
content, but also monetize that content through the creation, sale and
licensing of products. To date, Spin Master has produced six television
series, including 2007 hit series Bakugan Battle Brawlers and its
current hit PAW Patrol, which is broadcast in over 160 countries and
territories globally. Spin Master employs over 1,000 people globally
with offices in Canada, United States, Mexico, France, Italy, United
Kingdom, Slovakia, Czech Republic, Germany, Sweden, the Netherlands,
China, Hong Kong, Japan, and Australia.
About Nickelodeon
Nickelodeon, now in its 37th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, online, recreation, books and feature
films. Nickelodeon’s U.S. television network is seen in more than
90 million households and has been the number-one-rated basic cable
network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).
Contacts
Nickelodeon
Bronte Barbarito
Bronte.barbarito@nick.com
