PetSmart® Celebrates National Ice Cream Day, Hosts Doggie Ice Cream Social, Unveils First-Ever Ice Cream Truck Serving up Free Ice Cream Treats for Dogs and Their Humans in New York City, July 14

Also Offers Free Dog Ice Cream Samples at all PetSmart PetsHotel®
Locations July 17

PHOENIX–(BUSINESS WIRE)–For the second year in a row, PetSmart is helping pups and their pet
parents beat the heat on National Ice Cream Day with free Doggie Ice
Cream Sundaes at all PetSmart PetsHotel locations on Sunday, July 17.
Compliments of PetSmart PetsHotels, pet parents can bring best friends
in for a free treat of dog-safe vanilla soft serve topped with dog
biscuit sprinkles – a treat regularly offered as an add-on service for a
pet visit.

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New this year, PetSmart will also unveil the Doggie Ice Cream Truck
on Thursday, July 14, 12 noon at NYC’s Washington Square Park. While
supplies last, this PetSmart-sponsored Ice Cream Social will serve up
free dog-friendly ice cream along with ice cream treats for humans. Ice
cream social participants can also meet and share treat time with social
media celebrity pets including @Tinkerbellethedog, who is an actor,
model and fashionista with nearly 77,000 followers on Instagram.

“The ice cream offered every day at our PetsHotel locations is a great
example of the true hospitality we provide to our pet guests and in
celebration of National Ice Cream Day we wanted to offer this treat free
to those that come by our PetsHotel locations on July 17 and take our
PetSmart hospitality to others with a one-of-a-kind experience – a
pop-up free ice cream social for dogs and their humans in New York
City’s dog parks,” said Eran Cohen, Chief Customer Experience Officer,
PetSmart. “We are thrilled to help dogs and pet parents beat the
summertime heat by serving up cool ice cream treats across the city from
our just-unveiled Doggie Ice Cream Truck.”

Ice cream trucks are common fixtures across NYC. It is believed that
this is the first time an ice cream truck has hit the streets of NYC
serving ice cream treats for dogs and humans.

The free ice cream samples offered at PetSmart PetsHotels across the
U.S., Canada and Puerto Rico will be available, while supplies last, on
National Ice Cream Day, Sunday, July 17, during regular business hours.

PetSmart is encouraging pet parents to share photos and videos on
Instagram of their pets enjoying National Ice Cream Day using
#treatyourpup as part of the PetSmart Treat Your Pup Sweepstakes with
chances to win PetSmart prize packs. (See instagram.com/petsmart for
details beginning 7/16.)

About PetsHotel Services

Whether pets need to stay for an extended period of time in the
overnight accommodations or just need a fun-filled day of supervised
play, PetSmart PetsHotels offer a variety of services and amenities to
create a get-a-way as unique as your pet:

  • The Private Suite: What better way to show your best friend how
    special he or she is than to upgrade to a Dog Suite? It’s spacious,
    private and furnished with a comfy bed, a Poochy Cot and a TV tuned to
    pet-centric shows.
  • PetSmart Doggie Day Camp: Pets exercise and socialize with
    other dogs in a dedicated play area full of toys, while pet parents
    are at work or out of the house for the day — no overnight stay
    needed! Flexible drop-off and pick-up times make it convenient for
    parents’ schedules.
  • Individual Playtime: Your pup can receive personal attention
    and one-on-one fun with a Pet Care Specialist.
  • Treat Time with Doggie Ice Cream Sundaes: Includes dog-safe
    vanilla soft serve ice cream with crunchy biscuit toppings for pets to
    cool down on those hot summer days.

PetSmart PetsHotel locations offer guests a customizable experience that
makes their stay as close to being at home as possible. Safety-certified
staff is on-hand 24 hours a day, seven days a week to care for pets and
veterinarians are on-call, night and day. Pet parents can visit http://pets.petsmart.com/services/petshotel
to find a local participating PetSmart PetsHotel.

About PetSmart®

PetSmart,
Inc.
is the largest specialty pet retailer of services and solutions
for the lifetime needs of pets. At PetSmart, we love pets, and we
believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they can live more fulfilled lives. This mission impacts
everything we do for our customers, the way we support our associates,
and how we give back to our communities. We employ approximately 53,000
associates, operate 1,466 pet stores in the United States, Canada and
Puerto Rico and 203 in-store PetSmart®
PetsHotel®
dog and cat boarding facilities. PetSmart provides a
broad range of competitively priced pet food and pet products and offers
dog training, pet grooming, pet boarding, PetSmart
Doggie Day Camp
day care services and pet adoption services
in-store. Our portfolio of digital resources for pet parents – including PetSmart.com,
PetFoodDirect.com,
Pet360.com
and petMD.com
– offers the most comprehensive online pet supplies and pet care
information in the U.S. Through our in-store pet adoption partnership
with independent nonprofit organizations, PetSmart Charities® and
PetSmart Charities™ of Canada, PetSmart helps to save the lives of more
than 500,000 homeless pets each year. In addition, PetSmart supports
organizations that make communities a better place to call home through
our philanthropy program, PetSmart
Gives Back
™. By giving back to the communities where we live and
work, PetSmart not only celebrates the power of pets to enrich
people’s lives—we live it.

Follow PetSmart on Twitter: @PetSmart
Find
PetSmart on Facebook: www.facebook.com/PetSmart
See
PetSmart on YouTube: www.YouTube.com/PetSmart

Contacts

Golin for PetSmart
Danielle Bickelmann, 469-680-2503
dbickelmann@golin.com
or
PetSmart
Media Line
623-587-2177