Pioneer Launches Safe & Sound Tour to Promote Safer Driving among High Schoolers

Partners with Retail Network to Visit 50 High Schools Across the

LONG BEACH, Calif.–(BUSINESS WIRE)–With another school year starting and students back in class, Pioneer
Electronics (USA) Inc. announces the launch of its Safe & Sound Tour, a
campaign created to encourage safer driving among teens.

Pioneer and retailers will partner with local high schools to
demonstrate car audio products at varsity football and basketball games
across the U.S. Teens and parents in attendance will have the
opportunity to receive discounted products and/or free basic
installations offered by the local retailer. Pioneer will also give back
to the communities by making a cash contribution to the participating
schools. Check presentations will take place at varsity home games
during the fall football season/winter basketball season. For more
information about Pioneer’s Safe & Sound Tour and for a list of
participating high schools and retailers, visit

In an online survey conducted by Harris Poll on behalf of Pioneer
Electronics in May 2015, among 1,801 vehicle owners, 44 percent of
smartphone owners admitted they text and drive. What’s more, 86 percent
of survey participants have witnessed other drivers texting behind the
wheel. These stats highlight the need for education about the choices
and options available to consumers to make safe driving choices.

Partnering with the Mobile Electronics Specialist of America (M.E.S.A.)
retailer group, Pioneer will showcase its Networked Entertainment
eXperience (NEX) in-dash multimedia receivers to 50 high schools across
the nation. The latest NEX models, the AVIC-8100NEX, AVIC-7100NEX and
AVH-4100NEX, complement today’s connected lifestyle and feature both
Android™ Auto and Apple CarPlay™ connectivity, allowing drivers to
connect their compatible smartphones to their vehicles in the smartest
and safest way possible.

Retailers will also showcase Pioneer’s audio products that bring
high-quality sound and entertainment to the driving experience.
Pioneer’s TS-D component speakers, shallow subwoofer and new 5-channel
amplifier will be on display as solutions for improving a vehicle’s
sound quality and audio capabilities.

“Designing products that encourage safe and attentive driving habits is
important to who we are and what we do,” said Ted Cardenas, vice
president of marketing for the Car Electronics Division at Pioneer.
“With school in full swing, we wanted to show teens and parents that
there are intelligent ways to stay connected while on the road.
Pioneer’s products make it easy for drivers to update their existing
vehicles, particularly teens driving older vehicles, with the latest
connectivity options and better audio too.”

For more information follow us on:
Twitter at

Pioneer Electronics (USA) Inc., headquartered in Long Beach, California,
is a preeminent manufacturer of leading edge technology solutions for
the mobile electronics aftermarket. Pioneer is focused on creating the
ultimate in-car entertainment experience with high performance audio and
video components, as well as connectivity with today’s smart devices.
Building off of more than 75 years of electronics experience, Pioneer
has expanded into the cycle sports industry, designing world-class power
meters and cycle computers for professional athletes and cycling
enthusiasts. Pioneer’s U.S. Web address is
and its parent company, Pioneer Corporation, is a leading global
manufacturer of electronic products for the consumer and professional

NOTE: Read all safety instructions in the product documentation before
use. Distracted driving can result in serious injury or death. Only use
a function when it is safe and legal in your location, pay attention to
the road and your surroundings, and obey all traffic rules.


This survey was conducted online within the United States by Harris Poll
on behalf of Pioneer Electronics (USA) from May 27-29, 2015 among 2,020
(among whom 1,801 currently own a vehicle) adults ages 18 and older. For
complete research method, including weighting variables, please contact
Katherine Harbeston (

PIONEER is a registered trademark of Pioneer Corporation.
is a trademark of Apple Inc., registered in the U.S. and other
countries. CarPlay and the CarPlay logo are trademarks of Apple Inc.

is a trademark of Google Inc.


Pioneer Electronics (USA) Inc.
Katherine Harbeston, 310-952-2388
Pioneer Electronics (USA) Inc.
Megan Stoner, 415-277-4912