Portal Masters Get Ready to Go Full Throttle with Skylanders® SuperChargers This Sunday!

#1 Kids Console Game in the World¹ Brings
Vehicles-To-Life, A New Toys-To-Life Category

Skylanders SuperChargers Drives Franchise’s Innovation Even Further
with Number of Firsts, Including Online Multiplayer and Racing Gameplay

Donkey Kong and Bowser Join the Incredible Cast of Skylanders
Characters as Guest Stars for the First Time, Available Exclusively for
Nintendo Platforms

SANTA MONICA, Calif.–(BUSINESS WIRE)–Skylanders® fans with a need for speed should look no further —
Activision Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard, Inc. (NASDAQ: ATVI), is bringing vehicles-to-life on September
20 with Skylanders
SuperChargers. Available at major North American retailers
nationwide, Skylanders SuperChargers takes kids on a wild
ride as they drive the mountainous terrains, dive the deep sea
environments and fly the big blue skies of Skylands like never before
with amazingly detailed vehicles, many of which feature moving parts
that will play in the real world and come to life in the game via the
Portal of Power®. Packing some major star power, the game includes
two of Nintendo’s iconic characters reimagined as Skylanders — Turbo
Charge Donkey Kong and Hammer Slam Bowser — available exclusively in Skylanders
SuperChargers Starter Packs for the Wii U system, and in Skylanders®
SuperChargers Racing Starter Packs for the Wii system and the
Nintendo 3DS family of systems.

“Remember when you were a kid and pretended that your toy cars came to
life, zooming around your living room on the most epic racetracks of
your imagination?” said Eric Hirshberg, CEO of Activision Publishing.
“Well, we are about to bring that fantasy one step closer to life with Skylanders
SuperChargers. We are reimagining toys-to-life by bringing race
cars to life, along with helicopters, motorcycles, jet planes and
submarines, as you race through Skylands and compete against other
players for the first time. Our fans are going to love playing this
game. I know I do.”

Developed by Vicarious Visions, Skylanders SuperChargers
expands upon the franchise’s signature gameplay to introduce
vehicles-to-life — an entirely new way for fans to experience the magic
of Skylands. The trailblazing innovation of Skylanders
SuperChargers is realized when players take the helm of
powerful, tricked-out land, sea and sky vehicles that are playable in
both the physical and digital worlds in a high octane action-adventure
videogame. Skylanders SuperChargers offers a rich
story-driven gameplay experience filled with vehicle-based and on-foot
adventures, combat, puzzles, mini games, activities and platforming, set
within a variety of all-new compelling environments. The game features a
brand-new class of heroes that is distinct with fresh moves, powerful
attacks and all-new weapons. SuperChargers also have special in-game
abilities that help Portal Masters fight Kaos. Twenty new SuperChargers
character toys and 20 new vehicle toys will be available. Right out of
the box, the game also features an all-new Racing Mode that blends
high-octane, supercharged racing with combat, accentuated by power-ups,
boosts, hazards and more.

Players can also purchase Racing Action Packs that unlock additional
content. A total of three Racing Action Packs, one for each terrain,
will be available for $34.99 MSRP and each will include three special
toys — a SuperCharger, vehicle and villain trophy which unlocks two
exclusive racing tracks for the game. The first of the three packs, the Skylanders
SuperChargers Sea Racing Action Pack, will be available at launch.

To celebrate the arrival of Skylanders SuperChargers and
the addition of racing to the franchise, Skylanders became the
official partner of racing champion Max Chilton for the season finale of
Indy Lights Presented by Cooper Tires. Chilton, a 24-year-old former
Formula 1 driver and fan of the Skylanders franchise, blazed the
tracks of Laguna Seca in a Skylanders-themed race car on
September 12-13. “SuperCharged” Chilton shattered Tony Kaanan’s 1997
track record in the qualifying race, broke the race lap record set by
Helio Castroneves in 1996 and ended the season on the Indy Lights podium
for Carlin. Skylanders also “SuperCharged” Enea Bastianini from
the Gresini Racing Team to take the win at the San Marino and Riviera di
Rimini GP in Italy, his first career victory in the Moto 3 World
Championship. Bastianini will take to the track again in his Skylanders
SuperChargers–branded race suit at the Aragon Grand Prix in
Spain on September 25-27.

Skylanders SuperChargers is hitting store shelves in time
for the holiday frenzy. Toys“R”Us^® predicts the newest
addition to the franchise will be one of their fast-selling games this
holiday season and recently placed Skylanders SuperChargers
on the company’s 2015 Holiday Hot Toy List.

“The Skylanders brand continues to capture our customers’
attention every year by delivering on its promise to redefine play by
merging the physical and digital worlds, which is why the newest
addition to the franchise has been named to our annual Toys“R”Us Holiday
Hot Toy List,” said Richard Barry, Executive Vice President, Global
Chief Merchandising Officer, Toys“R”Us, Inc. “We are excited to support
the launch of Skylanders SuperChargers and fully expect to
be the global destination for fans to experience this truly innovative
adventure in gameplay.”

Skylanders SuperChargers Starter Pack will include two new
Skylanders characters, a first-of-its-kind Skylanders vehicle, a newly
designed Portal of Power® and the full AAA game. Skylanders
SuperChargers will be available for the PlayStation^®
3 and PlayStation^® 4 computer entertainment systems,
Xbox 360^™ and Xbox One^™ video game
and entertainment systems from Microsoft, and Nintendo’s Wii U^™
system for $74.99 MSRP.

Skylanders SuperChargers Dark Edition Starter Packs
also will be available in North America on September 20 for $99.99 MSRP.
All Dark Edition Starter Packs will include Dark Spitfire, Dark Hot
Streak and the highly sought after Kaos Trophy which is the only way to
unlock special gameplay content, plus a two-sided ultimate collector
poster. The Dark versions of the Turbo Charge Donkey Kong and his
vehicle, Barrel Blaster, will be available in the Wii U Dark Edition
Starter Pack; Dark Hammer Slam Bowser and his vehicle, Dark Clown
Cruiser, will be available in the Wii Dark Edition Starter Pack.

Skylanders SuperChargers Racing, a complementary
racing experience, will be available on September 20 for Nintendo’s Wii™
system for $74.99 MSRP and the Nintendo 3DS™ hand-held system for $64.99
MSRP. The addition of Donkey Kong and Bowser as guest stars in the new
game, along with their specially created vehicles, will be available
exclusively in Skylanders SuperChargers and Skylanders
SuperChargers Racing Starter Packs for the Nintendo platforms.
The SuperCharged characters not only work in Skylanders
SuperChargers, but will also work with select
amiibo-compatible Nintendo games with a simple twist of the character’s
base.

Fans of the Skylanders franchise can also choose to purchase the Digital
Portal Owner’s Pack, available on September 21 for $49.99 MSRP for
connected consoles, and use the Portal of Power they already own to play Skylanders
SuperChargers. The download of the Digital Portal Owner’s Pack
provides a great way for returning players to enjoy Skylanders
SuperChargers on the platform of their choice. On October 25,
the full Skylanders SuperChargers game will also be
available on select iOS devices including iPad®, and for the first time
ever iPhone® and iPod touch®. Skylanders SuperChargers
will also be available on Apple TV® this fall.

Skylanders SuperChargers is forward compatible with all
300+ unique toys from all previous games – Skylanders® SWAP Force^™,
Skylanders® Giants, Skylanders® Spyro’s Adventure and Skylanders®
Trap Team. The game will be available on September 20 in
North America, September 23 in Australia/New Zealand and September 25 in
Europe.

For more information please visit https://www.skylanders.com/
or follow us on Instagram @SkylanderstheGame, Twitter @SkylandersGame
and Facebook.com/SkylandersGame. Assets for Skylanders
SuperChargers are available at http://press.activision.com.

About the Skylanders^®
Franchise

The award-winning, $3 billion Skylanders franchise has sold
through more than 250 million action figures² since
pioneering the toys-to-life category in 2011 with the debut of Skylanders®
Spyro’s Adventure. The game originated a play pattern that
seamlessly bridged physical and virtual worlds across multiple
platforms. In 2012, Skylanders® Giants further evolved the genre
and added LightCore^® characters to the
collection of interaction figures. Skylanders® SWAP Force^™,
which launched in 2013, introduced an all new play pattern –
swapability. In 2014, Skylanders^® Trap Team
reversed the magic of bringing toys to life by allowing players to pull
characters out of the digital world into the physical world and became
the number 1 kids’ console game globally¹.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing,
Inc. is a leading global producer and publisher of interactive
entertainment. Activision maintains operations throughout the world and
is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company.
More information about Activision and its products can be found on the
company’s website, www.activision.com or
by following @Activision.

Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or strategies
regarding the future, including statements about the expected release
date of Skylanders SuperChargers and Skylanders SuperChargers
Racing are forward-looking statements that are not facts and involve
a number of risks and uncertainties. Factors that could cause Activision
Publishing’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the
date of this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Activision Publishing or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.

© 2015 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS
SUPERCHARGERS, SWAP FORCE, PORTAL OF POWER, LIGHTCORE and ACTIVISION are
trademarks of Activision Publishing, Inc.

¹ Based on revenue from January – July, 2015, according to
the NPD Group, GfK Chart-Track, and Activision Blizzard internal
estimates, including toys and accessories.
² The NPD Group, GfK
Chart-track, Activision Blizzard internal estimates, including toys and
accessories

Contacts

For Media Inquiries:
PMK?BNC
Michele
Wyman, 310-854-3264
michele.wyman@pmkbnc.com
or
Activision
Publishing, Inc.
Dior Brown, 424-744-5864
dior.brown@activision.com