Qliro Group AB (publ.): Mathias Pedersen appointed new CFO of Qliro Group

STOCKHOLM, Sweden–(BUSINESS WIRE)–Regulatory News:

Qliro Group AB (publ) today announced that Mathias Pedersen has been
appointed new Chief Financial Officer (CFO) of Qliro Group. Mathias will
be a part of the Group management team and will assume his new role on
15 August 2016. He succeeds Nicolas Adlercreutz.

Mathias Pedersen, 45, has a solid financial background and prior
experience as CFO of a publicly listed company. He most recently comes
from Kinnevik AB where he was Investment Director. Prior to this he has,
among other things, been CFO for East Capital group, East Capital
Explorer and ETAC. Mathias holds a Master’s degree from Stockholm School
of Economics. Marcus Lindqvist, CEO of Qliro Group, comments: “We are
very pleased to be able to appoint Mathias Pedersen as new CFO of Qliro
Group. Mathias has significant financial expertise and many years of
experience from the role as CFO. I look forward to working together with
Mathias and the other members of the management team to continue to
develop Qliro Group. I would at the same time like to thank Nicolas
Adlercreutz for his time at Qliro Group. Nicolas has played a central
part in developing the stable foundation which is now in place within
Qliro Group and I wish him the best of luck when he now leaves the
Group.” Mathias Pedersen comments: “Qliro Group is a very exciting
company and I look forward to taking an active role in the continued
development of the Group. I believe that, through my combined prior
experiences, I will be able to make a meaningful contribution.” This
information is information that Qliro Group AB is obliged to make public
pursuant to the EU Market Abuse Regulation. The information was
submitted for publication, through the agency of the contact persons set
out below, at 08:00 CET on 10 August 2016.

About Qliro Group

Qliro Group is a leading e-commerce group in the Nordic region. Since
the start in 1999, the Group has expanded and broadened its product
portfolio and is now a leading e‐commerce player in consumer goods and
lifestyle products through CDON.com, Lekmer, Nelly (Nelly.com,
NLYman.com, Members.com), Gymgrossisten
(Gymgrossisten.com/Gymsector.com, Bodystore.com, Milebreaker.com) and
Tretti. The group also comprises the payment solution Qliro. In 2015,
the group generated over five billion SEK in revenue. Qliro Group’s
shares are listed on Nasdaq Stockholm’s Mid-cap list under short name
“QLRO”.

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Contacts

For further information, please visit www.qlirogroup.com,
or contact:
Marcus Lindqvist, CEO
Tel: +46 (0) 10 703 20 00
or
Questions
from media, investors and research analysts:
Erik Löfgren, Head of
Communications
Tel: +46 (0) 700 80 75 06
E-mail: press@qlirogroup.com,
ir@qlirogroup.com