Qubit: Parcel2Go Commissions Qubit to Help It Achieve £100m in Three Years

Courier comparison site gives Qubit stamp of approval to help it
scale personalisation

LONDON–(BUSINESS WIRE)–Qubit, the pioneer in delivering data-first customer experiences, today
announced that Parcel2Go has selected Qubit to drive higher conversion
growth and achieve its business goals over the next three years.
Partnering with Qubit will enable Parcel2Go to improve personal
engagement with visitors and, as a result, offer more tailor-made
customer journeys.

The ambition reflects the rapid growth of the market – Royal Mail
forecasts a 35% rise in parcel volume by 2023 to 2.3 billion parcels
sent per year.

Adam Harris, Marketing Director of Parcel2Go, said: “We needed an
adaptable solution that could scale as we grow, and support our changing
needs. Qubit offers us the granular visitor analytics to enable us to
become a truly customer-centric business. Using real-time insights we
can create better tailored and personalised journeys for our customers.
Qubit’s client services team is exceptional and expected to help us
support and foster innovation every step of the way.”

“More than one billion parcels will be sent by etailers alone this year.
We want to evolve into a data driven business. More sophisticated
analytics is key to that evolution. After a rigorous selection process,
we chose Qubit for its unique ability to offer the marketing technology
to support future needs of the business.”

“Today understanding your customer is the key to acquiring them.” said
Graham Cooke, Founder and CEO of Qubit. “Qubit’s platform delivers the
strong analytical capabilities and customized navigation for customers
needed to deliver soaring conversions for Parcel2Go. The personal
foundation between Qubit client services and Parcel2Go reflects the
personalised future for Parcel2Go’s customers.”

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About Qubit

Qubit is the pioneer in delivering data-first customer experiences.
Qubit offers a blank canvas for businesses to deliver their big ideas.
Our digital experience hub brings together analytics, segmentation, A/B
testing, and web personalization into an integrated workflow, so that
intelligent customer experiences can be delivered across every brand
touchpoint. We’re trusted by the biggest brands in ecommerce including
TOPSHOP, John Lewis, Hilton Hotels, Uniqlo, and Staples. To date, we
have received over $36 million in funding from Accel Partners, Balderton
Capital, and Salesforce Ventures.


Deliver your big ideas



Mark Choueke
Global Communications Director
7832 139827