Roku Plans for Continued Roku TV Expansion in 2016; Announces Roku TV HDR Reference Design

Sixty Roku TV Models Expected This Year; TCL Plans to Launch 4K UHD
Roku TV Models in the U.S., and First Roku TV Models in Mexico

unveiled Roku TV™, a smart TV platform licensed to TV OEMs,
with the goal of providing its TV partners with a cost-effective
solution to build the best smart TVs in the industry using the Roku®
OS. Roku TVs combine the simple, personalized home screen, 3,000+
streaming channels and powerful search and discovery features of the
Roku OS with sleek hardware designs and affordable prices, making them
some of the most-awarded, highly sought after smart TVs available today.
Now, with approximately 8% smart TV market share* in the U.S., and one
million Roku TVs in the homes of consumers at the end of 2015 alone;
Roku enters 2016 with plans for the first 4K UHD Roku TV models, the
introduction of the Roku TV HDR reference design, and its TV OEM
partners expect to introduce nearly 60 Roku TV models.

“We’re very pleased with the success of Roku TV since the launch of our
licensing program in 2014. Consumer response and engagement has been
tremendous, and our TV partners have secured great retail placement and
stellar product reviews that have led to strong sales results,” said
Chas Smith, general manager of OEM for Roku. “We expect momentum for
Roku TV to accelerate as we continue efforts to add new TV partners
while expanding our work with existing partners to bring many more Roku
TV models to the U.S., Canada and soon Mexico.”

Delivering the Next Era of Roku TV

Beginning this spring, consumers are expected to be able to purchase the
first 4K UHD Roku TVs that combine the full Roku TV experience with the
beautiful picture and detail of 4K UHD resolution. Much like the
recently launched Roku 4 streaming player, 4K UHD Roku TV models will
help consumers easily find entertainment with access to what is expected
to be one of the largest lineups of 4K UHD streaming channels available
on a smart TV, and unique features such as Roku’s 4K Spotlight Channel.
TCL®, the fastest growing TV brand in America, is the first
Roku TV partner to announce a 4K UHD Roku TV, with multiple models
expected to hit store shelves this spring. 4K UHD TVs from additional
Roku TV partners are expected to be available this year.

Roku is also releasing the Roku TV HDR reference design for TV partners
to incorporate HDR technology into future 4K UHD Roku TV models. Roku is
working closely with Dolby® to implement support for Dolby
Vision™ HDR into the reference design. The Roku TV HDR reference design
will also include support for the HDR 10 standard. TCL will be an
initial TV partner to integrate the Roku TV HDR reference design.

“The introduction of 4K UHD TCL Roku TV models is a significant step in
our partnership with Roku,” said Chris Larson, vice president of sales
and marketing, TCL. “We’re confident we’ll deliver one of the richest
experiences available on a 4K smart TV, and that consumers will love the
complete 4K entertainment package these TVs deliver. TCL is also
thrilled to be one of the first partners using the new Roku TV HDR
reference design to enhance the great picture quality of TCL Roku TVs.”

More Models, More Regions, More Choice

In 2015, nearly 40 Roku TV models were available from five TV partners
including Haier, Hisense, Insignia, Sharp and TCL with models ranging in
size from 28” to 65”. Entering 2016, Roku TV is well positioned for
growth as the company’s TV OEM partners are expected to introduce nearly
60 Roku TV models. Availability is also expanding into more countries
with TCL Roku TVs expected to hit store shelves in Mexico in the first
half of the year. This international expansion follows the successful
spring 2015 launch of Roku TV in Canada with models available from both
the Insignia and Sharp brands.

Always Up-to-Date Smart TV Experience

Roku TV models receive software updates to deliver an always up-to-date
streaming entertainment experience. In 2015, Roku OS updates for Roku TV
models included the Roku Feed, a feature that lets consumers follow
actors, directors and titles to automatically receive updates when
favorite entertainment becomes available to stream – including which
streaming services have it available and at the lowest price. A software
update also enabled Voice Search for Roku TV customers using the Roku
Mobile App for iOS and Android devices, helping them quickly search for
entertainment across more than 20 top streaming channels.

Three Distribution Paths to Customers

Roku TV is one of three ways Roku distributes its powerful operating
system (Roku OS) purpose-built for the TV screen. The Roku OS also
powers Roku streaming players such as the new Roku 4, as well as
streaming players offered by pay TV operators around the world as part
of the Roku Powered™ program.

Roku TV Presence at CES

Roku TV models, including the new 4K UHD TCL Roku TV, will be on display
at the Pepcom Digital Experience! event from 7:00 to 10:30 pm on
Tuesday, Jan. 5, 2016 at the Mirage Hotel. CES attendees can also see
Roku TV models on the show floor in the Haier, Hisense and TCL booths.

* Based on smart TV retail sell-in data from IHS and Roku data

About Roku, Inc.

Roku is the creator of a popular streaming platform for delivering
entertainment to the TV. Roku streaming players and the Roku Streaming
Stick® are made by Roku and sold through major
retailers in the U.S., Canada, the U.K., the Republic of Ireland, France
and Mexico. Roku licenses a TV reference design and its operating system
to TV OEMs to create co-branded Roku TV models. Under the Roku Powered
program, Roku licenses its streaming platform to pay TV operators around
the world who want to use the Internet to deliver entertainment services
through streaming players. Roku was founded by Anthony Wood, inventor of
the DVR. Roku is privately held and headquartered in Saratoga, Calif.,

Roku and Streaming Stick are registered trademarks and Roku TV and Roku
Powered are trademarks of Roku, Inc. in the U.S. and in other countries.

TCL is a registered trademark of TCL Corporation.


Todd Witkemper, +1 408-647-6958