ROTH Capital Partners Advises Amsterdam-Based Joolz on Its Investment from Gimv

NEWPORT BEACH, Calif.–(BUSINESS WIRE)–Joolz, one of the fastest growing premium stroller brands in the infant
and juvenile industry, has received a minority investment from Gimv, a
Belgium-based investment firm, to support the company’s further
geographical expansion, both in Europe and abroad, as well as the launch
of new products.

ROTH Capital Partners served as exclusive financial advisor to Joolz.

“ROTH did an extensive international search in Europe, the United States
and Asia. Based on ROTH’s experience with fast growing consumer brands
and in particular, those within the infant and juvenile sector, we were
highly confident they would find the right partner for Joolz. We are
very happy to have partnered with Gimv; as we believe they are the right
group to help fulfill our ambition to become a global, premium and
meaningful stroller brand in the baby industry,” said Joolz founder
Emile Kuenen and Managing Director Stan Vermeulen.

Paul Zaffaroni, Managing Director at ROTH, added, “Emile and Stan have
built one of the premier premium stroller brands in the industry and
Gimv is the right partner to help them accelerate their growth in Europe
and abroad.”

Joolz is a fast-growing Dutch company from Amsterdam (founded in 2004)
that designs and manufactures ergonomic strollers and accessories. The
company’s stylish and comfortable strollers are designed around the
needs of the human body of both parent and child. It is with good
reason, that the Joolz Geo was awarded the “Best of the Best” Red Dot
Design Award in 2015. The company’s goal is to inspire young families to
live a positive life, from pregnancy to the first day at school. Joolz
calls this Positive Design. This is reflected in its ergonomic products,
re-usable packaging, the Joolz Birth Forest, the partners with whom work
with the company and the steps taken in the area of sustainability.
Currently, Joolz is available in 25 countries in Europe, Asia and
Australia. For more information, please visit: http://my-joolz.com.
(Source: Company Website | 5/26/2016)

Gimv is a European investment company with over three decades experience
in private equity and venture capital. The company is listed on Euronext
Brussels. Gimv currently manages around 1.8 billion EUR (including
co-investment partnerships) of investments in ~50 portfolio companies.
(Source: Company Press Release | 4/28/2016)

In recent years, ROTH’s Consumer Investment Banking Group has completed
M&A advisory assignments for multiple clients in the infant and juvenile
sector, including: Diono, Infantino, Castanea Partners (4moms), Skip
Hop, Heelys, Born Free, and Revolution Dancewear.

About ROTH Capital Partners:
ROTH Capital Partners, LLC (ROTH), is
a relationship-driven investment bank focused on serving emerging growth
companies and their investors. As a full-service investment bank, ROTH
provides capital raising, M&A advisory, analytical research, trading,
market-making services and corporate access. Headquartered in Newport
Beach, CA, ROTH is privately-held and employee owned, and maintains
offices throughout the U.S. and Hong Kong. For more information on ROTH,
please visit www.roth.com.

Contacts

Contacts:
Paul Zaffaroni
Managing Director
949-720-7174
pzaffaroni@roth.com
or
Jared
Schramm
Managing Director
(949) 720-7125
jschramm@roth.com
or
Gerald
Mars
Managing Director
949-720-7196
gmars@roth.com
or
Jonathan
Alyn
Vice President
949-720-7156
jalyn@roth.com
or
Jacob
Frank
Vice President
949-720-7135
jfrank@roth.com
or
Robert
Reid
Associate
949-720-7146
rreid@roth.com
or
Kevin
Phan
Analyst
949-720-7101
kphan@roth.com