SheKnows Media Partners with GoDaddy to Produce The Pitch: SMB Edition, Live at the #BlogHer16 Conference on Aug. 6 in Los Angeles

Second Annual Pitch Competition to Feature Women Entrepreneurs
Presenting Their Pitch to 3,000 Conference Attendees and a Panel of
High-Profile Judges

, a leading women’s media company with 79 million unique
visitors a month* and nearly 292 million social media fans and
followers, today announced that GoDaddy will serve as the sole,
premier sponsor of the live version of The
Pitch: SMB Edition
at #BlogHer16:
Experts Among Us
, taking place August 4-6 in Los Angeles.

The Pitch: SMB Edition returns to the annual conference after making a
smash debut at #BlogHer15, becoming a trending topic on Twitter.
Featured in Fast
, Ebony
, Business
, The
Chicago Tribune
and Tech
, The Pitch was created by SheKnows Media as a platform
and video series that elevates, connects and coaches female
entrepreneurs. More than 50 women business owners to date have been
mentored by the program, which is celebrating the first anniversary of
its official launch at last year’s conference.

In addition to joining The Pitch: SMB Edition judging panel, GoDaddy
Senior Vice President of Presence and Commerce Lauren Antonoff
provide motivational advice for entrepreneurs and women in tech, such as
those represented by the #BlogHer16 audience of 3,000 content creators
and social media influencers, before announcing the winner of the
competition at the close of the day on August 6.

“The BlogHer conference by SheKnows Media is great because it brings
entrepreneurial women together in ways that spark ideas and provides a
supportive startup environment that encourages participants to discover,
share, and create,” Antonoff said. “At GoDaddy, we’re on a mission to
help women break down barriers, achieve their full potential, and get
the recognition they deserve. The women of SheKnows Media are doing
exactly that, and I’m excited to hear what creative ideas come out of
this summer’s live pitch competition.”

Also announced today, Sallie Krawcheck, Chief Executive Officer and
Co-Founder of
a recently launched digital investment platform for women, will kick off
The Pitch: SMB Edition keynote with a presentation about the
opportunities that entrepreneurism offers women.

Krawcheck will also emcee the competition, featuring women founders who
will present their pitch to the audience and a panel of high-profile
judges. Prior to the event, the SheKnows Media team will help each
participant hone their business proposition and will professionally
produce a 60-second video via the company’s in-house production team,
which will be shown at the conference.

Krawcheck and Antonoff will be joined onstage by the
following panel of judges, who will offer live critiques and ask
critical questions:

  • Courtney Nichols Gould, Co-Founder and Co-Chief Executive Officer, SmartyPants
  • Lisa Skeete Tatum, Chief Executive Officer, Landit
  • Majora Carter, Chief Executive Officer of StartUp
    and last year’s winner of The Pitch at #BlogHer15: Experts
    Among Us
  • Shira Lazar, Co-Founder, Chief Executive Officer and Host of What’s
  • Tai
    , Style Influencer and Entrepreneur

“2016 is an amazing time to be a female entrepreneur: startups with
female leaders are more successful than those run only by men, there are
growing networks to support us, the costs of running a business are
coming down and there are more sources of funding available than ever,”
said Krawcheck. “Based on my personal experience transitioning from the
corporate world to becoming an entrepreneur, I am more engaged and
inspired than I’ve been in my life. I look forward to seeing The Pitch:
SMB Edition presentations and supporting other female entrepreneurs who
are working to get their ideas off the ground.”

The winner of The Pitch: SMB Edition keynote will be determined by a
combination of the rankings of the judges, and the popular vote of the
#BlogHer16 attendees. The winner will receive year-long marketing, media
and promotional support from SheKnows Media.

The Pitch participants include:

  • Barika Edwards, Founder, OweYaa,
    a web-based platform that engages military service members and spouses
    through an exchange with startups and nonprofits to help them develop
    skills and gain civilian work experience
  • Ritu Natayn, Founder of Zum,
    an online marketplace that helps busy parents secure trustworthy
    scheduled and on-demand rides and care for their kids
  • Stacy Katz, Founder of Not
    Parent Approved
    , a card game for families inspired by Cards
    Against the Humanity that is appropriate for kids
  • Zahra Aljabru, Founder of Mode-Sty,
    an online shopping destination for quality, stylish and modest clothing

In addition to sponsoring The Pitch: SMB Edition keynote, GoDaddy will
host its own booth in the conference Expo Hall. It is also the premier
sponsor of The Pitch booth by SheKnows Media, where conference goers are
encouraged to record their own 60-second pitches. Finally, GoDaddy will
sponsor The Pitch: SMB Edition on August through October,
hosting a monthly contest that rewards winners who submit the best Pitch

Elisa Camahort Page, Chief Community Officer, SheKnows Media,
said, “At SheKnows Media, we created The Pitch to help change the ratio
of women- versus men-owned businesses by giving female entrepreneurs
strategic access to female consumers via our massive marketing and media
channels. At last year’s annual #BlogHer conference, The Pitch: SMB
Edition ignited a tremendous amount of support from the audience. It was
powerful and inspiring to watch thousands rally behind the women who
participated, and we look forward to bringing the competition back again
this year.”

Learn more about The Pitch here.
To register for #BlogHer16: Experts Among Us, click here.
More information about SheKnows Media can be found at

* comScore, Media Metrix, Multiplatform Key Measures Report, May 2016,

About GoDaddy

GoDaddy’s mission is to radically shift the global economy toward small
businesses by empowering people to easily start, confidently grow and
successfully run their own ventures. With more than 14 million customers
worldwide and more than 62 million domain names under management,
GoDaddy gives small business owners the tools to name their idea, build
a beautiful online presence, attract customers and manage their
business. To learn more about the company, visit

About SheKnows Media

is the number-one women’s lifestyle digital media company with
79 million unique visitors per month (comScore, Media Metrix,
Multiplatform Key Measures Report, May 2016, U.S.) and 292 million
social media fans and followers. The company operates a family of
leading media properties that include,,
SheKnows Media also organizes the conference #BlogHer16:
Experts Among Us
, the largest annual celebration of women online
content creators, social media influencers and brand executives, taking
place in Los Angeles, August 4-6, 2016. With a mission of women
inspiring women, SheKnows Media is revolutionizing the publishing
industry by forging a new kind of model that seamlessly integrates
users, editors and content creators onto a single platform designed to
empower all women to discover, share and create. Whether it’s parenting
or pop culture, fashion or food, DIY or décor, our award-winning
editorial team, Experts, bloggers and social media influencers produce
authentic and on-trend content every day. We dig deep to learn what
makes our audience tick, revealing unexpected insights on women and
digital media. Our robust, end-to-end suite of premium branded content
and influencer marketing solutions generate more than 2 billion ad
impressions per month (sources: DFP), allowing brands to distribute
authentic content and integrated advertising at scale.

SheKnows Media is based in New York and Scottsdale, Ariz., with offices
in Los Angeles and Chicago. We also operate internationally in Canada,
Australia and the United Kingdom.


SheKnows Media
Jenni Ottum, 480-231-4887
Public Relations