Silverado Named PITTSBURGH PAINTS & STAINS 2017 Color of the Year

today unveiled its 2017 Color of the Year, Silverado (MEN7049-5), a
deep, mystic purple that pairs perfectly with trending gray tones.

“PPG’s global color experts selected a striking purple hue for the Pittsburgh
Paints & Stains
brand 2017 Color of the Year after studying
consumers’ growing fascination with space, spirituality, technology and
time. Silverado perfectly mimics the deep, mysterious yet organic tones
of outer space,” said Misty Yeomans, PPG color marketing manager, Pittsburgh
Paints & Stains

Subtle neutral-gray tones within Silverado add modern grace and
livability, Yeomans noted. Because of this, the muted purple can be used
in many spaces – children’s rooms, dining rooms or even front doors.
When paired with neutral finishes and tones inspired by Mother Nature,
the color promotes wellness and takes on a holistic feel, a sign of its

Consumers can beautifully incorporate Silverado into the home by pairing
it with any of the nine other colors in the Pittsburgh Paints & Stains
brand 2017 color trends palette: deep blacks, such as Black Magic
(MEN7065-6), clean whites such as Silver Screen (MEN7090-2) or String of
Pearls (MEN7114-1), or classic gray tones, such as Antique Silver
(MEN7070-4) or for a more modern look. Or, Silverado can take on a rich,
earthy feel when paired with wood finishes and warm taupe, such as green
Photo Gray (MEN7165-4), a salmon tone such as Copper Trail (MEN7088-5),
a turquoise like Bermuda (MEN7012-5), deeper purples like Carob Chip
(MEN7064-6), or soft cream like Almond Cream (MEN7118-3).

“With hints of gray, Silverado fits perfectly in many different
environments due to its versatility and neutral nature,” Yeomans

To achieve true one-coat coverage* and the deep, rich color of Silverado
or any other color in the trends palette, use the new Pittsburgh
Paints & Stains
brand PARAMOUNT™ interior and exterior product
line. The super premium paint-and-primer-in-one formula offers
outstanding stain blocking and hiding, and a durable and washable
protective shield in one coat. In addition, the Pittsburgh Paints &
brand GRAND DISTINCTION® line provides a smooth,
beautiful finish with excellent hide, scrubbability and durability for
every family’s busy home. For those seeking a budget-friendly option, Pittsburgh
Paints & Stains
brand Ultra paint-and-primer products provide a
hardworking acrylic formula and washable finish.

The Pittsburgh Paints & Stains brand, available exclusively
at MENARDS stores in the Midwest, is a recognized and trusted brand with
a respected legacy spanning more than 100 years. Generations of painting
contractors, building owners, architects, designers and homeowners have
recognized the Pittsburgh Paints & Stains name as being
synonymous with quality products and service. To learn more about the
brand, visit

*One-coat coverage only when tinted to colors from the Pittsburgh
Paints & Stains
brand Paramount paint color palette.

PPG’s architectural coatings business in the U.S. and Canada is an
industry leader in residential and commercial coatings, delivering the
latest technologies and operational advancements through its strong
portfolio of brands. It manufactures and sells interior and exterior
paints, stains, caulks, repair products, adhesives and sealants for
homeowners and professionals. Its distribution network includes more
than 15,000 touchpoints through company-owned stores, independent dealer
locations and all major home improvement centers across the U.S. and


At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 130
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $15.3 billion in 2015.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit

The PPG Logo is a registered trademark and We protect and
beautify the world
is a trademark of PPG Industries Ohio, Inc. Pittsburgh
Paints & Stains
and Grand Distinction are a registered
trademarks and Paramount is a trademark of PPG Architectural
Finishes, Inc.
The Menards® mark appears by permission from
Menard, Inc. The Menards® mark is a federally registered
trademark of Menard, Inc. Unauthorized use of this mark is

EDITORS NOTE: For images and color swatches, visit


PPG Media Contacts:
Jamie Altman, 724-742-5599
Edgar, 724-742-5699
Architectural Coatings