Skylanders Imaginators Crowned “Must-Have” Gift This Holiday

Popular Kids’ Videogame Franchise Tops Prominent Holiday Wish Lists
Including Toys“R”Us
®, Amazon, Parents Magazine
and More

This Season Brings Incredible Black Friday Deals, the Debut of
Jingle Bell Chompy Mage Toy and other Skylanders Offers!

Eruptor Returns to Macy’s Thanksgiving Day Parade®
and Appears in “Skylanders Academy”

SANTA MONICA, Calif.–(BUSINESS WIRE)–Holiday shoppers be on the lookout: Skylanders® Imaginators
the toys-to-life videogame where players can bring their imaginations to
life by creating their own Skylanders — has been crowned a “must-have”
gift for kids this season. The innovative kids’ videogame franchise is
ushering in the holidays with new Sensei toys and an unbelievable offer
on Skylanders Imaginators Starter Packs. The game has been named
to the Toys“R”Us® 2016 Hot Holiday Toy List, Amazon’s 2016
Holiday Toys List, the Toy Insider’s Hot 20 Holiday Toys List, and Parents
magazine’s “2016 Best Toys.”

Portal Masters can kick-off their Skylanders®-filled holiday on
Thanksgiving Day when Eruptor, a fan-favorite Skylander, takes
his place amongst the skyscrapers of New York City in the 90th Annual
Macy’s Thanksgiving Day Parade®! Portal Masters can also
catch Eruptor, along with Spyro and Stealth Elf, in “Skylanders™
Academy” available now on Netflix.

“Kids are going to have so much fun playing Skylanders Imaginators,”
said Ariana Gentry, 10-year-old winner of Toys“R”Us 2016 President of
Play competition. “I love to make things my own, and the game is such an
awesome way to think of new ideas and be as creative as I can be!”

Starting on Black Friday, parents will be able to get their hands on Skylanders
Starter Packs for the suggested price of $39.99 each
and Skylanders Sensei toys for the suggested price of $9.99 each, for a
limited time at major retailers nationwide.

Activision Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard, Inc. (NASDAQ: ATVI),
is also releasing a special holiday Skylander Sensei toy — Jingle Bell
Chompy Mage. Available at participating retailers starting November 25,
2016, Jingle Bell Chompy Mage is a specially designed toy that appears
in the game outfitted in a holiday-inspired wardrobe. He joins the
lineup of Sensei Skylanders new to Skylanders Imaginators
and is ready to teach the Skylanders some new fighting techniques and a
classic Chompy holiday tradition — the White Chompy gift exchange! After
all, ‘tis the season to be Chompy!

Skylanders Imaginators is THE game that kids are
clamoring for this holiday. Kids have been asking for years to create
their own Skylanders, and now with latest innovation of the game they
have the power right at their fingertips,” said Laurie Schacht, Chief
Toy Officer of Toy Insider. “On top of that, Skylanders has
parents covered on all their holiday needs. From amazing Black Friday
deals to the arrival of Jingle Bell Chompy Mage, the variety of Skylanders-themed
holiday offerings available for Skylanders fans is perfect for
anyone on your list!”

Tech-savvy holiday shoppers will impress those on their “nice list” by
downloading Skylanders
, the new free mobile app that offers Portal
Masters a one-of-a-kind experience to create Imaginator
characters on-the-go! Skylanders Creator lets users design
Imaginators from scratch directly from the app. Skylanders
players also can magically transfer their created
characters from the console game to the app using innovate audio

In the app, there are a variety of ways for parents to find the ultimate
gift with the purchase of a fully-playable 3D printed Skylanders
figure for the suggested price of $49.99, an
Imaginator T-shirt for the suggested retail price of $24.99 or an
Imaginator Card for the suggested retail price of $14.99 — all items are
customized to match the Skylanders Imaginator characters created
by players. Quantities for the 3D printed characters will be limited,
making them true collectors’ items. Availability of products varies by

Portal Masters are encouraged to get into the creation spirit now by
participating in the Skylanders #CreatorContest. Fans who share
their Skylanders Imaginator creations on social media
using the dedicated hashtag and provide a link on have a chance to win a 3D printed Skylander
. November 21-27 marks the last week to enter the
contest. Check out official rules here:

Existing Skylanders fans will also have something to cheer about
this holiday with the return of the Skylanders Portal
Owners Pack
. The Portal Owners Pack at the suggested retail price of
$25 is a great value and the perfect gift idea for players who already
have portals from previous Skylanders games — Skylanders®
, Skylanders® Trap Team, Skylanders® SWAP
or Skylanders® Giants. The Portal Owners Pack provides
fans with infinite possibilities to create with the Skylanders
Portal Owners Pack:

  • Skylanders® Imaginators Video Game
  • 1 Imaginite Creation Crystal — Fire Creation Crystal
  • 1 Sticker Sheet
  • Collection Poster featuring the complete set of Skylanders

The Portal Owners Pack will be available exclusively to Wal-Mart
shoppers for a limited time during the retailer’s Black Friday event,
which starts at 6 p.m. local time on Thanksgiving, November 24 (price
valid through Friday).

Additionally, Skylanders fans can participate in Skylanders
Day at all GameStop locations nationwide on Saturday, December 17, and
Sunday, December 18. Skylanders Day offers great deals and
special promotions on select Skylanders Imaginators and Skylanders
products, including the GameStop exclusive debut of
the Skylanders Sensei Mystical Bad JuJu figure.

Skylanders Imaginators is available on all major gaming
consoles including Xbox 360 and Xbox One
video game and entertainment systems from Microsoft, PlayStation®
3 and PlayStation® 4 computer entertainment systems
and Nintendo’s Wii Usystem. The game
supports all 300+ Skylanders from previous games. For more information,

, the new animated comedy-adventure show inspired by
the award-winning Skylanders franchise, debuted on Netflix on
October 28. Jam-packed with humor and heart, Skylanders Academy
offers epic action for kids of all ages. This Netflix original series
Season 1 debuted with 13 episodes in 190 countries, with a second season
planned for late 2017.

About the Skylanders®

The award-winning, $3 billion Skylanders® franchise has sold
through more than 250 million toys1 since pioneering the
toys-to-life category in 2011 with the debut of Skylanders® Spyro’s
The game originated a play pattern that seamlessly
bridged physical and virtual worlds across multiple platforms. In 2012, Skylanders®
further evolved the genre and added LightCore®
characters to the collection of interaction figures. Skylanders® SWAP
, which launched in 2013, introduced an all new
play pattern – swapability. In 2014, Skylanders® Trap
reversed the magic of bringing toys to life by allowing players
to pull characters out of the digital world into the physical world and
became the number 1 kids’ console game globally1. Skylanders®
launched in 2015 and expanded upon the franchise’s
signature gameplay to introduce vehicles-to-life for the first time. On
Oct. 16, Skylanders Imaginators captured kids’ imaginations like
never before with the ability to create your own Skylander.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing,
Inc. is a leading global producer and publisher of interactive
entertainment. Activision maintains operations throughout the world and
is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company.
More information about Activision and its products can be found on the
company’s website, or
by following @Activision.

Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing’s expectations,
plans, intentions or strategies regarding the future, including
statements about the expected features, products and promotions of Skylanders
, including those related to Black Friday, Skylanders
Day, new figures and associated gameplay, and the Skylanders
Portal Owners Pack, and statements with respect to the
Macy’s Thanksgiving Day Parade and the Skylanders #CreatorContest are
forward-looking statements that are not facts and involve a number of
risks and uncertainties. Factors that could cause Activision
Publishing’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the
date of this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Activision Publishing or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.

©2016 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS IMAGINATORS,
Activision Publishing, Inc.

¹The NPD Group, GfK Chart-track, Activision Blizzard internal
estimates, including toys and accessories

© 2016 Activision Blizzard Studios, LLC. SKYLANDERS ACADEMY is a
trademark of Activision Publishing, Inc.


Activision Publishing
Kerstine Johnson