Sports Authority Unveils 2015 Holiday Campaign #makememories

National retailer launches fully-integrated marketing campaign that
promotes making memories this holiday season

ENGLEWOOD, Colo.–(BUSINESS WIRE)–Sports
Authority, one of the largest full-line sporting goods retailers in
the United States and Puerto Rico, has launched a new national holiday
campaign that encourages people to take time to enjoy the holidays and
#makememories this holiday season.

To jump-start the campaign, Sports Authority will air three 30-second
national TV commercials which were developed in partnership with their
creative agency, Kuhl Swaine. Commercials began airing on Sunday,
November 15 and will run through Thursday, December 24. Each spot
features families making memories of their own with the declaration,
“Not all memories happen under the tree.” To view the commercials, visit http://bit.ly/makememoriesTV.

Sports Authority also developed a video using footage captured from an
event where children from the Boys & Girls were surprised with presents
from their wish lists and an unexpected appearance from Santa. The short
video, which will air across Sports Authority’s social media channels
and website, is intended to inspire to others to help create memories
that will last a lifetime.

“Our #makememories campaign and hashtag is intended to be inspirational
and uplifting,” stated Ron Stoupa, Executive Vice President & Chief
Marketing Officer of Sports Authority. “Whether it’s your first snowball
fight, skiing down the mountain without a single spill or spending
quality time with family and friends, these are all experiences that are
often our most unforgettable. We believe the holidays are the best time
to create those special moments we’ll always remember.”

To connect with Sports Authority or join the #makememories conversation,
visit facebook.com/sportsauthority,
Twitter twitter.com/sportsauthority
or Instagram instagram.com/sportsauthority.

About Sports Authority

Headquartered in Englewood, CO, Sports Authority is one of the largest
full-line sporting goods retailers, with 467 locations across 41 states
and Puerto Rico. Sports Authority offers a broad range of sporting goods
from leading brands and is the active family’s destination for footwear,
apparel, fitness, team sports and outdoor recreation. The League by
Sports Authority, a free and easy rewards program, offers members 5%
back after they earn 100 points or more during a qualifying period. For
a list of store locations and information, or to shop online, visit sportsauthority.com.
Follow Sports Authority on Facebook facebook.com/SportsAuthority
and Twitter twitter.com/SportsAuthority.

Contacts

Media:
ICR
Kaitlin McEwan, 646.277.1225
sapr@icrinc.com