Spreadshirt’s Chief Commercial Officer Maximizes Leadership

First 100 days: Hugo Smoter takes charge and builds team

the e-commerce platform for spreading ideas on something tangible,
elevated Hugo Smoter to the newly created role of Chief Commercial
Officer (CCO) in August to lay the foundation for the company’s grand
plan in 2017. He is specifically tasked with making improvements to the
company’s management organization and internal processes to deliver
unprecedented commercial results. Smoter has wasted no time implementing
his action plan.

On day one, Smoter identified the strength of the unsurpassed three
business models available on one platform and reorganized Spreadshirt
into three commercial divisions; equipping each with the resources to
reach the goal of becoming the market leader in their sector. His second
step was to build out strategic teams to directly take on the

  • The Personalization unit enables people and businesses to design and
    order custom decorated goods for all occasions, big and small. Tobias
    Beutel, with the company since 2015, was named Director of
    Personalization Services with a mandate to eclipse CustomInk.
  • The Marketplace unit serves as the world’s design marketplace for
    artists and creatives to publish, share, and sell their ideas
    internationally. Mareike Goedemann, with the company since 2010, has
    assumed the role of Director of Marketplaces with a focus on beating
  • The Merchandizing Services unit is the world’s leading self-service
    platform for managing a merchandizing business easily online. Michael
    Johannes will remain Spreadshirt’s Director of Merchandising Services
    with a goal of beating TeeSpring.

“My first 100 days have been the best of times and the worst of times,”
reflects Hugo. “It is pretty daunting to step into a new role during a
critical time period and let go of older responsibilities and embrace
the new ones—all while keeping things stable and ensuring turnover is
minimal. However, the challenge of guiding Spreadshirt through our
puberty phase of corporate existence is a unique and career defining
challenge. I am very enthusiastic about our bold direction and the new
team in place to deliver great results.”

The next 100 days of leadership will require substantial energy from
this young executive and stretch his global communication skills with
US/EU teams. All Spreadshirt teams will drill down to deliver the tools,
prices and features needed in personalization, increase engagement and
vibrancy of the marketplace community, and build awareness of
merchandizing services. The Spreadshirt grand plan is ready to unfold in

About Spreadshirt
Spreadshirt, an
innovative global e-commerce platform for print-on-demand apparel and
accessories, empowers everyone to easily buy, sell, create and share
their ideas on over 175 different products. Examples of spreading it
with Spreadshirt include social influencers from all genres such as
gaming, YouTube creators, entertainment, non-profit organizations and
over 70,000 partners.

Founded in 2002, Spreadshirt is active in 18 markets, available in 12
languages, and operates five global production sites. In 2015,
Spreadshirt hit global revenue of approximately $105 million, printed
more than 3.6 million items, and shipped to 180 countries.



Kel & Partners
Kendyll Faherty, 508-439-0728