Taco Bell’s Naked Chicken Chalupa is Here

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The highly sought after menu item makes its full reveal nationwide

IRVINE, Calif.–(BUSINESS WIRE)–Taco Bell’s latest food innovation makes its highly-anticipated debut on
menus nationwide today. The Naked Chicken Chalupa is the first shell
made entirely of marinated all-white meat chicken.

The innovation didn’t come without ruffling a few feathers, however.
Opposition from The
Council For Eating Fried Chicken The Same Way You Always Have
left
some wondering if it was too innovative, but now people across the
nation can experience the mouthwatering combination of all-white meat,
antibiotic-free* chicken, fresh shredded lettuce, diced ripe tomatoes,
cheddar cheese and creamy avocado ranch.

Taco Bell took its celebrations for the Naked Chicken Chalupa
underground to escape the watchful eyes of The Council, with a Taco Bell
Speakeasy in New York City. New Yorkers made reservations via a chalupa
hotline to gain access to the Speakeasy and a chance to preview the
deliciousness of the Naked Chicken Chalupa before its nationwide launch.
The two-day pop-up reached maximum capacity with over 1,000 reservations.

Those unable to join Taco Bell for the Speakeasy can now get the Naked
Chicken Chalupa for just $2.99 or in a $5 Box including a Naked Chicken
Chalupa, Doritos® Locos Taco, Crunchy Taco and Medium Drink. The crisp
crunch and kick of spice bring a flavor to the menu like never before.

* Chicken raised without antibiotics important to human-medicine

About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the
nation’s leading Mexican-inspired quick service restaurant (QSR) brand.
From breakfast to late night, Taco Bell serves made-to-order and
customizable tacos and burritos, among other craveable choices, and is
the first QSR restaurant to offer American Vegetarian Association
(AVA)-certified menu items. Taco Bell and its more than 350 franchise
organizations proudly serve over 42 million customers each week through
7,000 restaurants across the nation, as well as through its mobiledesktop and
delivery ordering
services. Overseas, Taco Bell has over 250 restaurants, with plans to
add 2,000 more restaurants internationally within the next decade. The
brand encourages its fans to “Live Mas” and connects with them through
sports, gaming and new music via its Feed
The Beat®
 music program. Taco Bell also provides education
opportunities and serves the community through its nonprofit
organization, the Taco
Bell® Foundation™
, and connects fans with their passions through
programs such as the Live
Mas Scholarship
 program. In 2016, Taco Bell was named as one of Fast
Company’s
 Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell —
Follow: @TacoBell (Twitter), tacobell (Instagram)
and tacobell (Snapchat) — Subscribe: YouTube.com/tacobell —
Explore: ta.co

Contacts

Taco Bell Corp.
Matt Prince
949-863-4367
Matt.Prince@yum.com
or
Edelman
Emily
Erskine
818-212-3403
Emily.Erskine@edelman.com