The Coca-Cola Company and the Hispanic Scholarship Fund Continue Partnership to Help Hispanics Achieve College Dreams

Coca-Cola For The Dream program inspires and empowers Hispanic
families to prepare, plan and pay for college

ATLANTA–(BUSINESS WIRE)–Today Coca-Cola announced a donation of $150,000 to the Hispanic
Scholarship Fund (HSF), the nation’s largest not-for-profit organization
supporting Hispanic American higher education. In an effort to empower
Latino students and their families with the resources needed to go to
college and achieve a higher education, Coca-Cola is honored to continue
this 35-year partnership with HSF.

“Coca-Cola celebrates moments of educational achievement and understands
the importance Hispanic families place on education,” said Juan Pablo
Gonzalez, Senior Brand Manager at The Coca-Cola Company. “Although
college enrollment for Hispanics has had a tremendous increase over the
last decade, this population lags behind other groups on college
graduation and degrees earned. We want to help provide Latino students
with the opportunity to achieve their educational goals and become
leaders.”

Coca-Cola For The Dream scholarships are awarded to qualifying
students who are pursuing a college education. To participate in the
2016 Coca-Cola For The Dream program, students must apply via www.Coke.com/ForTheDream
between January 1 and March 30, 2016. Thanks to a generous donation by
Regal Cinema, an additional $25,000 in scholarships will be awarded by
Coca-Cola and HSF, bringing the total donation to $175,000.

“It is more important than ever for us to provide students and families
with the resources they need to successfully complete a higher
education,” said Fidel A. Vargas, President and CEO, Hispanic
Scholarship Fund. “Thanks to Coca-Cola, we will be able to increase this
support. We are extremely proud of this partnership and their continued
commitment.”

In addition to the scholarships, Coca-Cola is offering a special
Educational Toolkit that includes a backpack and a thumb drive loaded
with valuable information to help students navigate the college
application process and the road to college. The Educational Toolkits
will be available during February and March, and consumers are
encouraged to acquire theirs as soon as possible to start using its
content and meet application deadlines. Proof of purchase is required to
access the promotion; please visit www.Coke.com/ForTheDream
for details.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world’s most valuable and
recognizable brands, our Company’s portfolio features 20 billion-dollar
brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA
and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through
the world’s largest beverage distribution system, consumers in more than
200 countries enjoy our beverages at a rate of 1.9 billion servings a
day. With an enduring commitment to building sustainable communities,
our Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic development of
the communities where we operate. Together with our bottling partners,
we rank among the world’s top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey
at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

About the Hispanic Scholarship Fund

Founded in 1975, the Hispanic Scholarship Fund empowers Latino families
with the knowledge and resources to successfully complete a higher
education, while providing scholarships and support services to as many
exceptional Hispanic American students as possible. HSF strives to make
college education a top priority for every Latino family across the
nation, mobilizing our community to proactively advance that goal – each
individual, over a lifetime, in every way he/she can. HSF seeks to give
its Scholars all the tools they need to do well in their course work,
graduate, enter a profession, excel, help lead our nation going forward,
and mentor the generations to come. As the nation’s largest
not-for-profit organization supporting Hispanic American higher
education, the Fund has awarded over $470 million in scholarships and
provides a range of ancillary programs for students, HSF Scholars,
Alumni, and parents. For more information about the Hispanic Scholarship
Fund, please visit: HSF.net.

Contacts

The Coca-Cola Company
Melina Baetti, 404-676-1533
mbaetti@coca-cola.com
or
Tatiana
Marshall,
305-532-7950 ext. 272
tatiana.marshall@newlink-group.com