The Dairy Queen® System is Lighting Up the Grill in January
It’s BBQ Season at DQ®
Restaurants with the New KC BBQ Bacon Cheeseburger $5 Buck Lunch
MINNEAPOLIS–(BUSINESS WIRE)–Just because it’s January, doesn’t mean it’s not barbeque season. Dairy
Queen® restaurants franchised by American Dairy
Queen Corporation (ADQ), a Berkshire Hathaway (NYSE: BRK.A and BRK.B)
company, are lighting up the grill and bringing value to fans this month
with the new KC BBQ Bacon Cheeseburger $5 Buck Lunch.
The barbecue flavor of Kansas City hits participating DQ®
and DQ Grill & Chill® restaurants
beginning January 4. The best value option in fast food, the KC BBQ
Bacon Cheeseburger $5 Buck Lunch features an explosion of flavors with
the DQ system’s original cheeseburger, topped with sweet and
smoky Kansas City style BBQ sauce, American cheese, crispy hickory
smoked bacon, zesty pickles and onion, that’s served with fries, a
beverage and a signature sundae.
“We shouldn’t have to shut down our love of barbecue just because the
calendar flipped to January. While the grill may be on hold, at DQ
restaurants we are celebrating BBQ season,” said Barry Westrum,
Executive Vice President of Marketing for American Dairy Queen
Corporation (ADQ). “Our $5 Buck Lunch is still the best value in the
quick-service industry. For just $5, our fans can become a pit master.
The bonus is the flavor that we’ve packed into the KC BBQ bacon
cheeseburger.”
Focused on the consumer’s desire for post-holiday season value, the DQ
system also offers a $1 upgrade to the $5 Buck Lunch to replace the
sundae with a Blizzard® Treat. Back by popular
demand, the Dairy Queen system brings back the Salted Caramel
Truffle Blizzard Treat in January.
The Salted Caramel Truffle Blizzard Treat is a sweet, salty and
crunchy blend of salty caramel truffles, toffee, cocoa fudge and choco
chunks hand-crafted together with creamy DQ vanilla soft serve. Blizzard
Treats are made to order and so thick they are served upside down in
four sizes, including the popular Mini. They also can be served in a
waffle cone.
“When fans get behind our food, some fun, unexpected and unpredictable
and sometimes sweet, stuff happens,” said Westrum. “We are kicking off
the New Year with mouthwatering flavors, unbeatable value and incredible
variety.”
Many Blizzard Treat flavors, including Salted Caramel Truffle,
can easily be made into DQ Cakes which are perfect for special
events, birthdays and anniversaries.
For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and follow
the system at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.2
million friends and become a friend at facebook.com/dairyqueen.
Link
to b-roll footage/hi-res photos
About IDQ:
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,700 locations in the United States, Canada and 27 other countries. IDQ
is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by
Warren Buffett, the legendary investor and CEO of Berkshire. For more
information visit DairyQueen.com.
Contacts
Pierson Grant Public Relations
Media contact:
Noelle
Robillard, 954-776-1999 ext. 238
nrobillard@piersongrant.com
