The Hotel Roanoke & Conference Center – a National Historic Landmark – Joins Curio – A Collection by Hilton

Stately, Fully-Restored, Tudor-Style Landmark Hotel Begins a New Era
with Hilton Worldwide as Comprehensive Upgrades and Renovations Blend
Luxury and Timeless Elegance

ROANOKE, Va. & MCLEAN, Va.–(BUSINESS WIRE)–The Hotel Roanoke & Conference Center, with history dating back more
than 130 years, has announced it will join Curio
– A Collection by Hilton
as the brand’s first hotel in Virginia on
February 28.

As Hilton Worldwide’s (NYSE: HLT) rapidly-expanding global collection of
distinctive upscale and luxury hotels, Curio caters to passionate
travelers seeking local discovery and authentic experiences. The
fully-restored hotel – managed by Benchmark Resorts & Hotels and owned
by Virginia Tech Real Estate Foundation – features local history
throughout, and is connected to a state-of-the-art, 63,000-square-foot
conference center.

“As a landmark with deep roots in the Roanoke community, this
magnificent hotel perfectly embodies the Curio spirit of individuality
and authenticity,” said Dianna Vaughan, global head, Curio – A
Collection by Hilton. “With its adjoining conference center, easy
downtown access and ideal location within the surrounding Blue Ridge
Mountains region, The Hotel Roanoke & Conference Center is an ideal
choice for business and leisure guests.”

Originally built in 1882, the beautiful Tudor-style Hotel Roanoke
retains aspects of the 1939 reconstruction, including marble floors and
walnut paneling. Other unique hotel features include decorative murals
of historical Virginia events and artwork from local and regional
artists. Designated as a National Historic Landmark, the hotel is also
part of Historic Hotels of America and has hosted notable celebrities
and dignitaries for well over a century and is arguably one of the
region’s most recognized and celebrated community gathering places for
the last 134 years.

The hotel, formerly a DoubleTree by Hilton Hotel property, features 330
luxuriously appointed guest rooms designed for today’s modern traveler.
The hotel’s long-time General Manager, Gary Walton, will continue to
lead the property’s current staff of dedicated Team Members who have a
strong sense of pride for their excellence in service.

Features and amenities include complimentary Wi-Fi, large flat-screen
HDTVs and a coffeemaker with gourmet coffee and tea. The hotel also
offers a variety of spacious suites – ranging from the Hospitality
Suite, which is perfect for entertaining, to the 1,680-square-foot
Governor’s Suite on the top floor, with sweeping views, a private
rooftop terrace and a working fireplace.

Additional highlights include valet parking, complimentary shuttle
service, a sundry shop and an electric vehicle charging station
complimentary for the public and guests. The Hotel Roanoke & Conference
Center also boasts a fitness center with state-of-the-art Life Fitness
aerobic and weight training equipment and a 24-hour business center. For
guests looking to refresh and rejuvenate, the hotel offers in-room spa
services and a seasonal outdoor swimming pool with a year-round hot tub.

The announcement comes on the heels of region-wide, record-breaking
occupancy rates recently announced by the Roanoke Valley Convention &
Visitors Bureau and experienced by The Hotel Roanoke & Conference
Center. Virginia’s Blue Ridge region is poised to become the
metro-mountain travel destination of the East and, as a part of Curio –
A Collection by Hilton, The Hotel Roanoke & Conference Center will
continue to proudly serve as the welcoming embrace to visitors from
around the world.

“This storied hotel offers the perfect blend of history, exceptional
hospitality, Benchmark’s reputation as a global leader in the operation
of first rate hotel & conference centers, and the worldwide reputation
for excellence of Hilton,” said Alex Cabañas, chief executive officer of
Benchmark Hospitality International. “As a recognized leader in the
operation of meetings properties globally and our ongoing successful
management of The Inn at Virginia Tech and Skelton Conference Center on
the university’s campus, Benchmark Hospitality International is
strategically poised to take this exceptional property to the next

Comprehensive upgrades and renovations on all guest rooms are currently
underway or are already complete and being strategically implemented to
ensure there are no disruptions for guests. Taking care to respect The
Hotel Roanoke & Conference Center’s historic significance, renovations
will reestablish the iconic structure as a world-class leader in
hospitality. Work is expected to be finished by Q3 of this year.

With more than 63,000 square feet of flexible conference and event
space, The Hotel Roanoke & Conference Center can accommodate events for
more than 1,200 guests. Highlights of the high-tech facility include a
beautiful garden courtyard, the more than 14,000-square-foot Roanoke
Ballroom, a state-of-the-art theater and the 5,000-square-foot Crystal
Ballroom, which can accommodate up to 450 guests for a wedding reception
or event. In addition to a variety of customized catering options that
can be designed for an event of any size, the conference center features
a full-service Business Center with extensive onsite support, including
computer and administrative services.

The Hotel Roanoke & Conference Center’s dining options capture the heart
and spirit of the region thanks to fresh local ingredients and the
skilled guidance of Executive Chef Stephen DeMarco. The Regency Room –
featuring award-winning French-inspired Southern cuisine – dates back to
1938 and has been an icon of the Roanoke social and culture experience.
Menus are changed seasonally with specialties that include peanut soup,
signature crab cakes and bananas foster. For guests looking to relax in
a distinguished atmosphere – complete with a fireplace and billiards –
The Pine Room Pub offers a lighter menu during the evening hours.
Formerly a World War II officer’s club, The Pine Room Pub also features
a variety of specialty dishes, cold local craft beers and an extensive
wine list.

As a Curio – A Collection by Hilton property, The Hotel Roanoke &
Conference Center participates in the Hilton HHonors® loyalty program,
which is open to all guests and free to join. Visit here
for enrollment information. HHonors members always get our lowest price
with our Best Price Guarantee, along with HHonors Points, free standard
Wi-Fi, access to digital check-in and Digital Key, and no hidden fees,
only when they book directly through Hilton.

Gold and Diamond HHonors members staying at The Hotel Roanoke &
Conference Center will enjoy complimentary breakfast for up to two
registered guests per room – or bonus points – and space-available room
upgrades. Additionally, Diamond members and up to one additional
registered guest in the same room will always enjoy access to the
hotel’s newly-renovated Executive Lounge regardless of room type. To
celebrate the opening, guests staying at least two nights when booking
the best available rate will receive 1,000 bonus HHonors points per stay
between March 1 and June 1, 2016.

The Hotel Roanoke & Conference Center, Curio – A Collection by Hilton,
is located at 110 Shenandoah Avenue, Roanoke, Virginia 24016. For more
information or to make a reservation, travelers may visit
or call 1-540-985-5900.

Media may access additional information and high-resolution images for
The Hotel Roanoke & Conference Center, Curio – A Collection by Hilton at
For more news on Curio – A Collection by Hilton, visit

About Curio – A Collection by Hilton

Curio – A Collection by Hilton™ (
is a global set of remarkable upscale and luxury hotels hand-picked for
their unique character and personality; each one a part of the city they
call home. Curio guests are passionate, independent-minded travelers
seeking local and authentic experiences who value the added
peace-of-mind that comes with the Hilton name and award-winning Hilton
HHonors program. Curio joins a portfolio of world-class brands from
Hilton Worldwide, a leading global hospitality company. Come discover
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About The Hotel Roanoke & Conference Center

Designated as a National Historic Landmark, The Hotel Roanoke &
Conference Center has 330 luxuriously appointed guestrooms and a
63,000-square-foot, high-tech conference center. It is a joint project
of Hotel Roanoke LLC, the City of Roanoke and Virginia Tech.

About Benchmark Hospitality International

Benchmark Hospitality International® is a recognized global leader in
the management and marketing of resorts, hotels and conference centers.
The company’s two distinctive portfolios of properties, Benchmark
Resorts & Hotels® and Personal Luxury Resorts & Hotels®, represent the
finest in guest-dedicated hospitality in unique destinations across the
United States, in the Caribbean and Japan. Benchmark Conference Centers®
maintain the highest standards for certification in meeting excellence.
Benchmark Hospitality was launched in 1980 as an independent company and
today operates worldwide from offices in The Woodlands (Houston), Texas,
and regional offices in New Jersey, Washington State, Japan and Chile.
For additional company information visit
To become a fan on Facebook, visit,
or follow us on Twitter at

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company,
spanning the lodging sector from luxury and full-service hotels and
resorts to extended-stay suites and focused-service hotels.
For 97 years, Hilton Worldwide has been dedicated to continuing its
tradition of providing exceptional guest experiences. The company’s
portfolio of thirteen world-class global brands is comprised of more
than 4,600 managed, franchised, owned and leased hotels and timeshare
properties, with more than 758,000 rooms in 100 countries and
territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels &
Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio – A Collection
by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden
Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2
Suites by Hilton and Hilton Grand Vacations. The company also manages an
award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors
members who book directly through preferred Hilton channels have access
to benefits including free standard Wi-Fi, as well as digital
amenities that are available exclusively through the industry-leading
Hilton HHonors app, where HHonors members can check-in, choose their
room, and access their room using a Digital Key. Visit
for more information and connect with Hilton Worldwide at,,,,


Rachel Kenon
Hilton Worldwide
+1 703 883 5333
For Hilton Worldwide
+1 404 879 9234