TheGiftCardShop.com Introduces User-Generated, Personalized Digital Gift Cards

2/3 of Americans Want to Add More Meaning to Digital Communication; New
Site Offers Solution

KANSAS CITY, Mo.–(BUSINESS WIRE)–Holiday gifting is getting a Millennial makeover with personalized
digital gift cards. In an industry that hasn’t changed in decades, Gift
Card Impressions, a leading provider of gift card packaging, is
introducing a multi-media platform that lets users “eWrap” their gift
cards with photos, videos, music, text and sound. Launching just in time
for last-minute holiday shoppers, TheGiftCardShop.com
is the first site to offer user-generated, digital experiences in
combination with gift cards.

A new
national study
conducted by the Center for Generational Kinetics and
Gift Card Impressions found that half of consumers across generations
prefer receiving a gift card over a physical gift of the same value.
However, when it comes to sending a heartfelt message or gift
electronically, 71% of Americans wish there were a better way to convey
their intended emotions. The study found that personalized elements such
as photographs, music or video have a powerful impact on the connection
that people feel to digital messages they receive. In fact, nearly 80%
feel more deeply connected to someone when they receive a digital
message that includes personal photos, music or videos vs. a standard
email or text. In addition, 69% said they would feel more positive about
receiving a last minute gift card if it were delivered with a digital
photo book featuring personal photos.

TheGiftCardShop.com is an ideal resource for personal and corporate gift
giving. The gift cards purchased through the site are sent to recipients
via email or mail and can be used in-store or online. Digital
customization is free and users are able to pull videos and photos from
social media. Visit TheGiftCardShop.com to try the technology.

Said Brett Glass, president and CEO of Gift Card Impressions, “Digital
communication has become integral on both a personal and business level.
Consumers strive to send meaningful messages to one another, while
companies seek to reward employees and inspire loyalty among their
customers. For the times when face-to-face interaction simply isn’t
possible, TheGiftCardShop.com brings personal connection and emotion to
electronic messages and allows users to give their heart, love and a
gift – digitally.”

About Gift Card Impressions

Gift Card Impressions (GCI) is an industry leader in gift card
packaging. The company recently launched TheGiftCardShop.com, an
innovative, multi-media platform that allows users to generate engaging
digital experiences using photos, videos, music, text and sound in
combination with gift cards. The technology is also available for
retailers, businesses, and gift card companies to brand and leverage on
their own sites. Visit GiftCardImpressions.com
and TheGiftCardShop.com
for more information. Also visit the brand on Facebook,
Twitter,
Instagram,
and Pinterest.

About The Center for Generational Kinetics

The Center for Generational Kinetics leads original research on
generational differences for clients around the world. Co-founder Jason
Dorsey is an expert on Millennials and iGen (aka Gen Z). He is known for
uncovering surprising new trends about Millennials, such as how they are
tech dependent rather than tech savvy, and is recognized for his unique
insights into iGen’s emergence as young adults. Dorsey’s deep
understanding, diverse frontline experience, and quick wit about
generational differences make him highly sought after for media
opportunities and speaking engagements. The Center’s clients include
global brands such as Mercedes-Benz and Choice Hotels. For more
information about The Center for Generational Kinetics, visit genhq.com.

Contacts

Reach Public Relations
Shaina Ostroff, 310-876-1553
shaina@reach-pr.com