Time Inc.’s REAL SIMPLE Brand Launches Real Simple Clean Product Line

Innovative Cleaning Solutions to Be Produced by Lab Clean, Inc

NEW YORK–(BUSINESS WIRE)–Time Inc.’s REAL SIMPLE, the everyday essential for today’s
time-pressured woman, today announced the launch of its new cleaning
product line, Real
Simple Clean
. The products are made from eco-responsible
ingredients, feature recyclable packaging and are cruelty free. Lab
Clean, Inc, a manufacturer and distributor of eco-responsible home and
automotive care products, is producing the line.

At launch, the line includes twelve cleaning products including washing
machine cleaner, leather furniture cleaner and conditioner, glass and
surface cleaner, hand soap and other eco-responsible solutions. The
products feature essential oils ranging from Fresh Citrus and Eucalyptus
to Lavender and Rosemary Mint.

“As we continue to evolve and expand REAL SIMPLE, the new Real Simple
Clean line is another way we make women’s lives easier. Consumers are
increasingly demanding products that work but are still safe for
families and pets, and we developed this formula to meet those needs,”
said Leslie Yazel, Editor-in-Chief, REAL SIMPLE. “We bond with our
consumers around organization and cleaning, but also around simple,
elevated design—and the subtle, pretty packaging is another reason I
love Real Simple Clean.”

To buy Real Simple Clean products, visit RealSimpleClean.com.

ABOUT REAL SIMPLE

REAL SIMPLE (www.realsimple.com)
is the everyday essential for today’s time-pressured woman, providing
inspiring ideas and practical solutions to help her simplify,
streamline, and beautifully curate her life. Throughout its 15 year
history, REAL SIMPLE has been a leader in understanding the modern
woman, creating a community in which women can connect and share their
ideas. With a monthly print magazine, robust website, tablet editions,
mobile apps, licensed products, books, and a strong social media
presence, REAL SIMPLE enjoys an unduplicated monthly audience of 12.6
million. REAL SIMPLE is part of Time Inc., one of the largest media
companies in the world.

ABOUT TIME INC.

Time Inc. (NYSE:TIME) is a leading content company that engages over 150
million consumers every month through our portfolio of premium brands
across platforms. By combining our distinctive content with our
proprietary data and people-based targeting, we offer highly
differentiated end-to-end solutions to marketers across the multimedia
landscape. Our influential brands include People, Time, Fortune, Sports
Illustrated, InStyle, Real Simple and Southern Living, as well
approximately 50 diverse titles in the United Kingdom. Time Inc. has
been extending the power of our brands through various acquisitions
and investments, including Viant, an advertising technology firm with a
specialized people-based marketing platform; The Foundry, Time Inc.’s
creative lab and content studio; and the People Entertainment
Weekly Network (PEN). The company is also home to celebrated events,
such as the Time 100, Fortune Most Powerful Women, People’s Sexiest Man
Alive, Sports Illustrated’s Sportsperson of the Year, the Essence
Festival and the Food & Wine Classic in Aspen.

ABOUT LAB CLEAN, INC

Lab-Clean Inc. (lab-clean.com)
is a laboratory, manufacturer and distributor of eco-responsible home
and automotive care products, based in Los Alamitos, California.
Established in 2005 with the goal of formulating the best possible
products with the lowest possible impact on the environment, they now
provide planet-conscious cleaning solutions to scores of retail labels,
and their own family of brands including Bayes Cleaners and TV
environmentalist and actor Ed Begley Jr’s line of eco-cleaners, Begley’s
Best.

Contacts

Time Inc.
Emma Byrd, 212-522-5831
emma.byrd@timeinc.com

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