Upstream Partners with Bitdefender to Offer Consumers in Emerging Markets State-of-the-Art Mobile Protection

Emerging market consumers can now leverage Truesafe and KidzProtect
to stay safe online

LONDON–(BUSINESS WIRE)–#antivirusUpstream,
the leading mobile commerce platform in high growth markets, today
announces the launch of Truesafe and KidzProtect, in partnership with
award winning global security provider, Bitdefender.
These two powerful mobile utility products are now available to Mobile
Network Operators, to further enrich the services they offer their

Consumers in high growth markets are increasingly becoming connected
through the rise of mobile devices and, as a result, are increasingly
vulnerable to viruses and threats to their devices and personal data.
Truesafe and KidzProtect are best in class, user-friendly and affordable
mobile security solutions, covering all the features users need to
protect their devices and data. Payments for these two security
offerings are easy and affordable, as consumers can opt for daily or
weekly micropayments via mobile operator billing, without the need for a
credit card.

Truesafe is available through emerging market mobile operators, helping
customers benefit from its full premium antivirus and privacy protection
capabilities, gaining access to a broad range of premium features, such

  • Malware scanner – Always up-to-date with automatic scans of
    apps for malware, with a proven 100 percent detection rate of
    malicious content, keeping users’ web browsing safe
  • Anti-theft protection – Helps users lock, track and geo-locate
    their device and remotely delete all their personal data
  • Snap photo – Provides an active defence against device theft,
    by taking a picture of anyone who tries to tamper with a device in the
    owner’s absence.

Equally important to mobile security, is recognising children’s
increasing online presence over mobile. This is why Upstream is also
launching KidzProtect, to help address key online security concerns for
parents, including keeping their children’s personal information safe,
understanding and controlling how their children communicate online,
keeping them safe from identity theft and away from potential online

Benefits include:

  • Location tracking – Confirms a child’s location on a real-time
    map, sending alerts if they leave a predetermined safe area
  • Apps, web and social media control – Manages the applications,
    web content and social network activities accessed by children,
    including their usage patterns
  • Call and SMS control – Blocks suspicious contacts on mobile
    devices, controlling all incoming and outgoing SMS and calls.

George Kalyvas, Head of Propositions at Upstream, comments: “We
are excited to bring this product offering to Mobile Network Operators,
who will now be able to not only increase the value they offer their
customers, but also better differentiate from competitors – helping with
customer acquisition, and churn reduction. For customers, paying for
these high-value offerings could not be easier, as they are affordable,
and do not require a credit card. Instead, payments can be made directly
via mobile operator billing.”

Ciprian Istrate, Vice President Consumer Solutions at Bitdefender,
: “We are delighted with the Upstream collaboration, which
enables us to bring to market an incredibly powerful range of mobile
security services to an entire new audience. Our offerings will protect
not only their online activity, but also the devices they depend on for
going online. Truesafe and KidzProtect are tailored to the needs of
consumers in high growth markets, adding to the portfolio of relevant
services that mobile operators can offer to their customers, creating
more opportunities to enhance customer loyalty and retention.”


About Upstream

Upstream is accelerating mobile commerce in high growth markets. Our
software and infrastructure platform already enables 1.2 billion people
to effortlessly receive and pay for the most relevant and affordable
digital subscription services on their mobile devices. We have 80
million paying subscribers in 45+ countries, making purchases worth $237
million in 2016 alone and growing rapidly.

For mobile operators, we are a strong partner that leverages their
unique assets to become key players in the mobile commerce space. For
developers, publishers and service providers, we offer fast track access
to 45+ high growth markets.

For more information, please visit

About Bitdefender

Bitdefender is a global security technology company that provides
cutting edge end-to-end cyber security solutions and advanced threat
protection to more than 500 million users in more than 150 countries.
Since 2001, Bitdefender has consistently produced award-winning business
and consumer security technology, and is a provider of choice in both
hybrid infrastructure security and endpoint protection.

Through R&D, alliances and partnerships, Bitdefender is trusted to be
ahead and deliver robust security you can rely on.

More information is available at


For Upstream
Lucy Westman/ George Chamberlain
Diffusion PR
207 291 0230