We Wanted to Give a Shoutout to Moms – and Gained Nearly 25 Million More Supporters Than We Expected

Susan G. Komen® Breast Cancer Organization Doubles Facebook
Followers in Eight Days with “I Love Mom” Filter

DALLAS–(BUSINESS WIRE)–There are no two ways about it: just about everyone loves Mom, and
millions of Facebook users didn’t mind letting the world know on Susan
G. Komen’s Facebook page this month.

From May 1 through May 9, nearly 25 million Facebook users from
California to Cambodia applied a special “I Love Mom” filter to their
profile images, resulting in Komen’s Facebook page garnering over 1
million new followers and 14 million total page visits – a 31 thousand
percent increase from their average number of visitors.

The Mother’s Day filter – the only one supported by Facebook for users
of the platform – was made available for use by visiting the Susan G.
Komen website or activating on Facebook via a “Try It” button that
accompanied each Facebook post, along with a message that read: “Change
your profile picture to show support for Susan G. Komen.” Upon clicking
the button, users could easily select and replace their profile image to
appear in that same window. Alongside the filter, the website also
encouraged users to make a suggested donation of $10 to support Susan G.
Komen’s mission to end breast cancer.

“We’re frankly astonished by the incredible response of users who rushed
to apply the filter, as well as their excitement to share it with
friends, family, and followers in support of Susan G. Komen,” said
Senior Vice President of Marketing Carrie Walsh. “We know of too many
moms and families who have been impacted by breast cancer, so we created
the filter to invite Facebook users to share in our support for moms and
showcase their appreciation. This turned into such a wonderful gift for
all who are currently battling breast cancer.”

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization,
funding more breast cancer research than any other nonprofit while
providing real-time help to those facing the disease. Since its founding
in 1982, Komen has funded more than $889 million in research and
provided $1.95 billion in funding to screening, education, treatment and
psychosocial support programs. Komen has worked in more than 60
countries worldwide. Komen was founded by Nancy G. Brinker, who promised
her sister, Susan G. Komen, that she would end the disease that claimed
Suzy’s life. Visit komen.org
or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social

Contacts

Susan G. Komen®
Dana Fennewald, 972-855-1670
dfennewald@komen.org