SHANGHAI–(BUSINESS WIRE)–#AppAnnie–For a long time, the action role-playing games (ARPGs), which are
popular in East Asia and Southeast Asia, have performed poorly in the
European and American markets where strategy games are preferred.
However, the global success of the mobile ARPG game Legacy
of Discord (LOD) – Furious Wings provides a quite different example
for game developers.
Statistics from AppAnnie show that by January 2017, only three months
from its debut, LOD had become the top-grossing mobile
ARPG in the overseas markets. As of February 20, 2017, LOD had
topped iOS top-grossing game lists in over 20 countries, performing
especially well in key markets such as US, UK, Germany, Indonesia and
Brazil. Take the US market for example, LOD ranked 34 on the iOS
top-grossing list, beating the performance of many well-known strategy
games such as Clash of Kings recently.
According to Google researchers, there are mainly three types of mobile
games in the European and American markets, namely strategy games,
gambling games and casual games. Strategy games are widely considered as
a must for a Chinese game developer targeting the global market, among
which are Clash of Kings and Castle Clash.
Meanwhile, ARPGs are one of the underestimated types of games. As an
important category of RPGs, ARPGs offer both the immersive empathy
between the player and the protagonist, and the pleasure of action. With
several years of rapid growth, ARPGs have been a relatively competing
mobile game sector in China, while in the US they are still
underdeveloped and thus have a great market potential.
The story of Legacy of Discord takes place in a world of gods, devils
and humans. Players can choose the corresponding roles of Magic Fire,
Thunder or Ice to guard the Crystal envied by the Devil. Apart from the
main storyline, the game also offers several other gaming modes
including Ice Battle, Blood Battle, Treasure Battle, PVP Combat and GVG
Combat. Players can unlock new copies when certain levels are reached
and fight shoulder by shoulder with over 50 fellow comrades in massively
“We have been always stressing that Legacy of Discord is a sustainable
ecosystem. It not only gives players the plot, but also the diversified
systems and missions, to fully meet the players’ social, PVP and GVG
needs,” said Liu Wanqin, Vice President of Youzu Interactive. “We
positioned ourselves as a service provider, games as a customized
service, so our key mission is to meet the various needs of our users.”
Besides, Youzu Interactive is also striving to localize the game in
different markets. Currently LOD provides multiple language versions
such as English, German, French, Russian, Spanish and Portuguese, and it
has adapted its plot and art design in different markets to suit the
local cultures, while more anticipated language versions like Turkish,
Italian and Polish are coming.
Vicky Hu, +86 (21) 3367-6512