Wonderful Halos’ Good Choice, Kid™ Returns… This Time Adding Big Kids!

America’s No. 1 Mandarin Brand Also Celebrates Adults’ Smart Snacking
Choices with Two New Commercials

LOS ANGELES–(BUSINESS WIRE)–Today Wonderful Halos, America’s biggest and fastest-selling mandarin
brand, kicks off its 2017–2018 season with a strong crop and the return
of its “Good Choice, Kid™” campaign. With a new added focus on adults,
the fully integrated campaign is designed to reach all ages, including
“big kids” with two new commercials celebrating adults who are
challenged to make good, healthy decisions in the face of temptation.
Whether confronted with gut-churning
fatty fried foods at the country fair or fire-inducing
killer spicy peppers delivered by the neighbors, it’s clear that
smart snacking with Wonderful Halos is always the right choice.

“We’ve always known that Wonderful Halos is the obvious choice for kids
because they’re healthy, easy to peel, seedless and bursting with sweet
flavor,” said Adam Cooper, vice president of marketing, The Wonderful
Company. “But our research shows that adults also turn to the Pure
Goodness of our California mandarins with the same enthusiasm, so
these commercials present the perfect opportunity to extend our existing
campaign and celebrate the good choices made by kids of all ages.”

Through a continued investment of $100 million in the first five years
of the brand, these new commercials complement the existing “Good
Choice, Kid” campaign. Halos will also be making its biggest digital
investment yet, launching a robust influencer program, and increasing
visibility across its social media platforms. The campaign will be
amplified by print, national FSIs, PR, a New York City Times Square
digital billboard, and Wonderful Halos’ biggest in-store POS display
program ever, bringing to life Halos’ “Grove of Goodness.” The all-new
POS collection features a grove-to-store tractor and grove tree display,
highlighting the process of delivering fresh California mandarins
directly from farm-to-table.

The two new commercials along with the “Good Choice, Kid” campaign were
created by The Wonderful Company’s in-house creative team, Wonderful
Agency, led by new Chief Creative Officer Darren Moran. “In expanding
the campaign to directly address adults’ snacking choices, we finally
dispel the notion that with age comes wisdom. Adults are just as capable
of making wrong-headed choices as kids are,” said Moran. “With these
spots, we’re simply offering up a healthy but delicious alternative to
runaway organs and ruined parties.”

Wonderful Halos announced its “Good Choice, Kid” campaign at the start
of last mandarin season with four smart and witty television spots
featuring children facing difficult choices in precariously, far-fetched
hilarious situations. Scenarios included a doll-infested
mansion, swapping
snacks with a scary witch, running
away to join the circus, and breaking
into a construction site. Both new and existing television
commercials will air throughout the mandarin season in local and
national markets as part of a multimillion-dollar ad spend.

Wonderful Halos are in season now through May and available in 3- and
5-pound bags and 5-pound boxes in product aisles of grocery, mass and
club stores nationwide. Since launching in 2013, Wonderful Halos has
been the No. 1 mandarin brand every year and is 77 percent larger than
the next largest mandarin brand. For more information visit HalosFun.com
or Facebook.com/HalosFun.com

About Wonderful® Halos®

Wonderful Halos are sweet, seedless and easy-to-peel California-grown
mandarins filled with “Pure Goodness®”. The kid-sized fruit is available
at produce aisles nationwide at grocery, mass and club retailers during
California mandarin season (November – May). For more information, visit HalosFun.com
or Facebook.com/HalosFun.com

About Wonderful Citrus

Wonderful Citrus is America’s largest integrated grower, shipper and
packer of fresh citrus, including clementine/mandarin, navel and
Valencia oranges; lemons; limes; grapefruits; and other citrus
varieties. Wonderful Citrus owns, cultivates and harvests nearly 60,000
acres of fresh citrus and ships it around the world each year to ensure
a year-round supply. Our citrus can be found in the produce department
of grocery stores across America under the flagship consumer brand of
Wonderful Halos mandarins.

Wonderful Citrus is part of The Wonderful Company, a privately held $4
billion company, which also has other No. 1 brands such as Wonderful
Pistachios, FIJI Water, POM Wonderful, JUSTIN Wine, and Teleflora. To
learn more about The Wonderful Company, visit www.wonderful.com,
or follow us on Facebook, Twitter and Instagram.

Contacts

Wonderful Halos
Crystal Espinosa, (310) 966-4665
crystal.espinosa@wonderful.com