Zappos.Com and Best Friends Animal Society Announce “Home for the Pawlidayz” Pet Adoptions

For the second year, will sponsor free pet adoptions
from Black Friday through Cyber Monday

the online retailer known for its exceptional customer service, today
announced it will work for a second year with Best
Friends Animal Society
to sponsor pet adoptions this holiday season.
Beginning on Black Friday and continuing through Cyber Monday, customers
will have the opportunity to adopt a dog or cat through the
Pawlidayz initiative. The company has pledged to donate a total of $1.25
million to Best Friends Animal Society.

“Zappos is excited to work with Best Friends Animal Society for a second
year this holiday season,” said Steven Bautista, Karma Kommando at “Thousands of dogs and cats are in need of loving homes and
we want to give all of our customers the ability to make a difference in
their lives.”

Every day across the United States, 9,000 animals are euthanized simply
because they don’t have a place to call home. It is Zappos’ and Best
Friends’ goal to see 9,000 dogs and cats adopted between Friday,
November 25 and Monday, November 28. During one of the busiest shopping
times of the year, Zappos encourages customers to spread holiday cheer
and take the time to make a difference in the life of an animal by
providing a dog or cat with a forever home. More than 115 shelters,
rescues and humane organizations across the United States will
participate in the initiative, allowing customers nationwide the
opportunity to save a furry friend this holiday season.*

“We’re excited to partner with Zappos for the second year in a row on
this holiday promotion,” said Gregory Castle, co-founder and CEO of Best
Friends Animal Society. “Every animal that finds a permanent loving home
helps us to get one step closer to Save Them All.”

Zappos will also work with several animal-loving celebrities to drive
further awareness of the initiative, including Cesar Millan and Wynonna
Judd. Online influencers will also share the news over their digital
channels in an effort to bring greater attention to the charitable

“I am excited to be part of the pack that Zappos has created for the
Pawlidayz adoption drive. Anytime humans come together to help animals,
amazing things happen,” said Cesar Millan, star of Dog Nation.
“This holiday, we will help thousands of animals find new homes, and
this is a great example of coming together as a pack to help animals in

To follow the adoption excitement, search #Pawlidayz on Facebook,
Twitter and Instagram. To adopt an animal this holiday season or learn
more about the campaign, please visit
To learn more about Best Friends Animal Society or make a donation,
please visit
To learn more about Zappos and the company’s new loyalty program, Zappos
Rewards, please visit

*Adoption benefits will be available nationwide, but active Zappos
promotion is limited to Arizona, California, Colorado, Connecticut,
Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky,
Maryland, Massachusetts, Michigan, Minnesota, Montana, Nevada, New
Hampshire, New Jersey, New York, North Carolina, North Dakota, Ohio,
Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia,
Washington, West Virginia and Wisconsin.

Established in
1999, has quickly become the leading destination in online
apparel and footwear sales by striving to provide shoppers with the best
possible service and selection. Zappos currently showcases millions of
products from over 1,000 clothing and shoe brands. Zappos is also proud
to be rated ELITE by STELLAService and was named a J.D. Power 2011
Customer Service Champion, one of only 40 companies so named in the U.S.
More information about the customer service philosophy, unique culture
and job openings can be found at
More information about Zappos Insights, and its business membership
program can be found at, Inc. is a subsidiary of (AMZN), Inc.

About Best Friends Animal Society
Friends Animal Society
is the only national animal welfare
organization dedicated exclusively to ending the killing of dogs and
cats in America’s shelters. A leader in the no-kill movement, Best
Friends runs the nation’s largest no-kill sanctuary for companion
animals, adoption centers and spay and neuter facilities in Los Angeles
and Salt Lake City as well as lifesaving programs in Atlanta and New
York City along with partnership with more than 1,600 rescue groups and
shelters across the country. Since its founding in 1984, Best Friends
has helped reduce the number of animals killed in American shelters from
17 million per year to an estimated 4 million. By continuing to build
effective initiatives that reduce the number of animals entering
shelters and increase the number who find homes, Best Friends and its
nationwide network of members and partners are working to Save Them
All®. To become a fan of Best Friends Animal Society on Facebook go to:
Follow Best Friends on Twitter:


Kristin Richmer