1-800-Flowers® Franchisees Gear up for Small Business Saturday

Consumers Urged to Support Local Businesses and “Shop Small”

CARLE PLACE, N.Y.–(BUSINESS WIRE)–Small Business Saturday, which will occur this year on November 28th, is
the perfect match between local retailers who are rooted in their
communities and a movement designed to encourage people to support
small, local businesses.

American Express founded the Small Business Saturday movement six years
ago, urging small business owners to take charge of the day by promoting
it locally and reaching out to consumers with the message that this is a
great day to “shop small” and put their purchasing dollars back into the
communities where they live.

In observance of Small Business Saturday 2015,1-800-Flowers.com® and its
family of franchisees have become Official Supporters of Small Business
Saturday. To promote the event, American Express is providing
1-800-Flowers franchisees with event toolkits that include tote bags,
buttons, posters, pennants, postcards and balloons and more. Consumers
can find a local 1-800-Flowers franchise location by visiting http://florist.1-800-Flowers.com.

“In many ways, 1-800-Flowers® franchisees represent the fabric of local
neighborhoods, helping customers…in some cases several generations of
customers…celebrate the important occasions in their lives through the
beauty of flowers and a wide range of other thoughtful gifts,” said Mark
Nance, AAF, President of 1-800-Flowers® Franchising. “Small Business
Saturday is an ideal opportunity for consumers to show their support for
local business owners who have put their hearts and souls into serving
their customers with unmatched personal attention while also providing
jobs in local communities.”

1-800-Flowers® franchise flower shops are independently owned and
operated, and each offers a vast assortment of top quality products –
including truly original floral arrangements consumers cannot find
anywhere else along with gift baskets, plants, chocolates, plush,
candles and many other gift ideas perfect for holiday giving and provide
professional services for weddings and sympathy.

To showcase the innovative design talents of 1-800-Flowers® franchisees
and other local owned florists across the country – and to provide
consumers with unique floral arrangements and gift products that reflect
the current trends and cultures of local communities, 1-800-Flowers.com®
created the Local Artisan Program. Through this program, neighborhood
retail florists can offer their unique, original designs in their local
delivery areas via the 1-800-Flowers.com® website. 1-800-Flowers®
franchisees throughout the country are planning to offer their customers
a variety of special offers and showcasing their Local Artisan designs
for Small Business Saturday. To find a locally owned 1-800-Flowers®
retail store and to learn more about locally-designed floral
arrangements and other exciting gift ideas visit http://florist.1-800-Flowers.com.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM,
Inc. is the world’s leading florist and gift shop. For more than 38
years, 1-800-FLOWERS® (1-800-356-9377 or www.1-800-Flowers.com) has
been helping deliver smiles for our customers with gifts for every
occasion, including fresh flowers and the finest selection of plants,
gift baskets, gourmet foods, confections, candles, balloons and plush
stuffed animals. As always, our 100% Smile Guarantee® backs every gift. 1-800-FLOWERS.COM was
named a winner of the 2015 “Best Companies to Work for in New York
State” award by The New York Society for Human Resource Management
(NYS-SHRM). 1-800-FLOWERS.COM was
awarded the 2014 Silver Stevie Award, recognizing the organization’s
outstanding Customer Service and commitment to our 100% Smile
Guarantee®. 1-800-FLOWERS.COM received
a Gold Award for Best User Experience on a Mobile Optimized Site for
the 2013 Horizon
Interactive Awards
. The Company’s BloomNet® international floral
wire service (www.mybloomnet.net) provides
a broad range of quality products and value-added services designed to
help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM “Gift
Shop” also includes gourmet gifts such as premium, gift-quality fruits
and other gourmet items from Harry & David® (1-877-322-1200 or www.harryanddavid.com), popcorn
and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies
and baked gifts from Cheryl’s® (1-800-443-8124 or www.cheryls.com);
premium chocolates and confections from Fannie May® (www.fanniemay.com
and www.harrylondon.com);
gift baskets and towers from 1-800-Baskets.com® (www.1800baskets.com);
premium English muffins and other breakfast treats from Wolferman’s
(1-800-999-1910 or www.wolfermans.com);
carved fresh fruit arrangements from FruitBouquets.com
(www.fruitbouquets.com);
and top quality steaks and chops from Stock Yards® (www.stockyards.com).
Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select
Market, ticker symbol: FLWS.

About Small Business Saturday®

November 28th marks the sixth annual Small Business Saturday,
a day to support the local businesses that create jobs, boost the
economy and preserve neighborhoods around the country. Small Business
Saturday was created in 2010 in response to small business owners’ most
pressing need: more customers. Since its inception, Small Business
Saturday has been become a global phenomenon, spreading to the UK,
Australia, Israel, Canada, South Africa and Asia.

Contacts

Media
1-800-FLOWERS.COM, Inc.
Eloise
Pisano, 516-237-7926
episano@1-800-Flowers.com