A Nutty Thanksgiving: Ice Age’s Scrat Is Set to Take Flight In the 89th Annual Macy’s Thanksgiving Day Parade®
New giant character balloon celebrates next summer’s animated motion
picture event “Ice Age: Collision Course,” from 20th
Century Fox and Blue Sky Studios
NEW YORK–(BUSINESS WIRE)–The world’s most beloved acorn-loving movie star is having the best
National Nut Day ever, as Ice Age’s Scrat celebrates his debut as a
giant character balloon in the 89th Annual Macy’s
Thanksgiving Day Parade® this November. Star of the
blockbuster Twentieth Century Fox/Blue Sky Studios’ “Ice Age” film
franchise, Scrat will be transformed into a ballooning behemoth, chasing
a colossal acorn down the Parade route and into the hearts of millions
of fans this holiday season.
“Ice Age’s rambunctious Scrat is sure to be a giant balloon fans of all
ages will go nuts for!” said Amy Kule, executive producer of Macy’s
Thanksgiving Day Parade. “A comically-whimsical creation, we are
thrilled to welcome Scrat and his acorn to the giant balloon line-up of
this year’s Macy’s Parade. Our team and millions of Ice Age fans lining
the streets of New York City and in homes across the country will be
cheering Scrat on as we wait to see if he catches the ultimate treat on
Thanksgiving Day.”
“We can’t think of a better way to celebrate a global icon such as Scrat
than immortalizing him in one of the most beloved and cherished American
events, the Macy’s Thanksgiving Day Parade,” said Zachary Eller, senior
vice president, Marketing Partnerships, 20th Century Fox.
“From the moment we began discussing a way for our Ice Age herd to
participate, we knew that Scrat chasing that just out-of-reach acorn was
the only possible idea!”
Transformed into massive prehistoric proportions in front of more than
3.5 million spectators and more than 50 million television viewers
nationwide, Scrat will measure approximately 59-feet long, 24-feet wide
and 41-feet tall. Always focused on the hunt and chasing his favorite
snack, he is posed ready to pounce on the 21-foot tall acorn that is
just slightly out of reach. And what a treat it would be, as it would
take more than 15 million real acorns to fill Scrat’s helium version!
The 89th Annual Macy’s Thanksgiving Day Parade airs
nationwide on NBC-TV, on Thursday, Nov. 26, 2015 from 9 a.m. – noon in
all time zones. Twentieth Century Fox Pictures/Blue Sky Studios “Ice
Age: Collision Course” will be released worldwide in Summer 2016.
About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more than 3.5
million spectators that line up along the streets of New York City each
year, the Macy’s Thanksgiving Day Parade is a national icon that has
grown into a world-famous holiday event. For almost 90 years, the Macy’s
Thanksgiving Day Parade has marked the official start of the holiday
season. Growing in size and scale, the Parade proudly marches down a
more than 2-mile route in New York City with more than 8,000
participants in tow including Macy’s (NYSE:M) employees, their families,
celebrities, athletes, clowns and dance groups spreading holiday cheer.
The Parade also features America’s best marching bands, fabulous floats
and Macy’s signature giant helium character balloons. For more
information on the Macy’s Parade please visit www.macys.com/parade
or call the Parade hotline at (212) 494-4495.
About Twentieth Century Fox Film:
Twentieth Century Fox produces, acquires and distributes motion pictures
throughout the world. These motion pictures are produced or acquired by
the following units of the studio: Twentieth Century Fox, Fox 2000
Pictures, Fox Searchlight Pictures, Fox International Productions, and
Twentieth Century Fox Animation/Blue Sky Studios.
Contacts
Macy’s Thanksgiving Day Parade:
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
or
Christine
Olver, 646-429-5713
Christine.Olver@macys.com
or
Twentieth
Century Fox Film:
Sue Warde, 212-556-8613
Sue.Warde@fox.com
or
Todd
Michalak, 212-556-8623
Todd.Michalak@fox.com
