Adoptable Pets Get Festive for National Ugly Sweater Day

The Cutest Adoptable Pets in the Ugliest of Holiday Sweaters at
Michelson Found Animals Adopt & Shop

LOS ANGELES–(BUSINESS WIRE)–#adoptnshop–December 16 is National Ugly Sweater Day, to celebrate Michelson
Found Animals Adopt & Shop
will be hosting an ugly Christmas
sweater holiday pet strut ‘telethon’ at their Culver City retail and
adoption center from 3p-6p ET/12p-3p PT on Friday, December 16. This
cheeky and spirited event is meant to generate attention for the many
cats and dogs in need of loving homes and to showcase the cheer that
adoptable pets can add to one’s family. The three-hour Facebook live
stream will include YouTube and animal community Influencers, giveaways
and adorable adoptable cats and dogs.

“We love that people can watch a live feed of amazing adoptable pets in
their ugly Christmas sweaters. We enjoy educating on pet adoption in fun
and engaging ways in the hopes that we find forever homes for pets in
need,” said Aimee Gilbreath, executive director, Michelson
Found Animals Foundation
. “Each and every one of the animals at
Adopt & Shop are as special and unique as the sweater they’re donning,
and we’re just hoping others get to see that as well.”

What: Adopt & Shop Ugly Sweater FACEBOOK LIVE Holiday ‘Telethon’
December 16, 2016 – 3p-6p ET/12p-3p PT
Where: Michelson
Found Animals Adopt & Shop
4235 Sepulveda Blvd, Culver City, CA
Watch and share on Facebook Live at

The ugly sweater event will feature pets that are currently available
for adoption, and that have already been spay/neutered and microchipped.
Participating adoptables will be introduced by a mix of staffers,
volunteers and leading social influencers – each greeting fans and
sharing the pet’s name and story with the hope of getting these animals
get adopted or its fee sponsored from donors across the country.
Michelson Found Animals Adopt & Shop is the pet store with purpose. The
Facebook Live event is meant to raise awareness for pet adoption and to
help serve the many ways in which the organization is helping to move LA
to being a no-kill city.

Featured pets will be dressed in their holiday best, or worst, courtesy
of Rubie’s
Costume Company
, the world’s largest designer, manufacturer and
distributor of Halloween costumes and accessories.

In addition to the Ugly Sweater Adoption Telethon, the complete Home
for the Holidays
Winter campaign is comprised of several retail &
adoption opportunities for pet lovers to give back, including: a Secret
Santa-style program that allows anonymous donors the opportunity to pay
it forward by sponsoring a pet’s adoption fee, a Giving Tree in-store
display featuring donor names, an all-new holiday gift card program (the
gift that also gives to pets), holiday gift wrapping (12/19-12/24 with a
$25 minimum purchase), participation in adoptions events as the Hollywood
Christmas Parade
(made possible by DogVacay) and partnership with The
Sofa Company
as well as the ugly sweater holiday pet strut telethon.

About Michelson Found Animals:

The Michelson Found Animals Foundation is a non-profit supporting
pet-owners and animal welfare organizations; our mission is Saving
Pets, Enriching Lives
. After celebrating a decade of service to
animals, we continue to grow as we find new and innovative ways to help
pets and the people who care for them. In addition to creating the first
free microchip registry, we now have our own adoption centers, research
next generation spay/neuter technology, and sell affordable high quality
products—all in the service of pets. Our unique perspective into all
aspects of animal welfare allows us to better support pet owners and pet
professionals alike. All of this is possible thanks to generous funding
from Dr. Gary Michelson and Alya Michelson.

See how we’re using our brains and expertise to obtain real,
sustainable, results at
To learn more about our free microchip registry, and the many innovative
tools that are making it easier to connect lost pets to their people,
check out
Our spay/neuter technology research is at
And to find out more about our Michelson Found Animals Adopt & Shop
locations, where all profits go back to caring for our adoptable pets,
take a look at

Join the conversation! #FoundAnimals


The Impetus Agency
Jamie Baxter, 775-322-4022