INDIANAPOLIS–(BUSINESS WIRE)–An independent audit of how Angie’s List (Nasdaq: ANGI) receives and
displays reviews from consumers has again affirmed the company’s fair
and impartial operations.
The review, from international auditing firm BPA Worldwide, said that
Angie’s List authenticity controls “ensure that a service provider’s
participating in advertising or paid services has no bearing on the
handling of reviews.”
“We work exceptionally hard to provide consumers with highly reliable
information,” said Angie’s List Founder Angie Hicks. “This outside check
validates that our accountability process is robust and fair and helps
us deliver on that goal.”
BPA examined the information Angie’s List members submitted about the
service they received from local service professionals between January
and November 2016.
Angie’s List, which has more than 10 million verified consumer reviews
available for its members to use in making hiring decisions, seeks an
annual, independent audit as a check on its internal accountability
procedures. Those procedures include:
- Prohibiting anonymous reporting;
Requiring affirmation that consumers are reporting honestly on their
Prohibiting service professionals from grading themselves or their
Alerting service companies (free of charge) to reports, so they are
aware of what’s being said;
Encouraging service companies to respond (free of charge) to give
their side of the story; and
Using proprietary technology and human review to screen red flags or
allegations of trying to manipulate the system.
Service professionals who earn and can maintain high grades from
members, pass annual criminal background checks, offer special member
discounts and abide by Angie’s List stringent customer-service standards
are eligible to advertise their services. Internal teams monitor the
service companies’ grades and performance to ensure they continue to
meet eligibility requirements.
BPA has conducted analysis of the Angie’s List process since 2007.
About Angie’s List
Finding a pro for a job well done is made easy online by visiting
Angieslist.com. More than 4.5 million members nationwide use Angie’s
List, a leading provider of reviews, offers and information in more than
700 service categories, to help them improve their homes. Built on a
foundation of more than 10 million verified reviews of local service,
Angie’s List connects members directly to its online marketplace of
services and offers unique tools and support designed to improve the
local service experience for both members and service professionals.
About BPA Worldwide
Worldwide is in the business of providing assurance. For 80+
years as a not-for-profit assurance service provider, BPA was originally
created by advertisers, advertising agencies and the media industry to
audit audience data used in the buying and selling of advertising.
Today, in addition to auditing data claims, through its iCompli service,
BPA verifies compliance to defined government, industry, and
organizational standards as well as adherence to privacy, data
protection and sustainability guidelines and best practices. Performing
nearly 2,600 annual audits of media channels in over 30 countries, BPA
is a trusted resource for compliance and assurance services.
Cheryl Reed, 317-396-9134