Barnes & Noble College Beautifies the Campus Bookstore with The Glossary

Guía de Regalos

A New Concept Store within Barnes & Noble College Bookstores Brings
Prestige and Mass Color Cosmetics, Skincare and Haircare to College
Campuses for the First Time

BASKING RIDGE, N.J.–(BUSINESS WIRE)–$BNED #cosmeticsBarnes
& Noble College
(BNC), a Barnes
& Noble Education
(NYSE:BNED) company, a
leader in campus retailing and one of the largest contract operators of
bookstores on college and university campuses across the country, today
announced the launch of its on-campus beauty concept, The Glossary.
Housed as a distinct store within select Barnes & Noble College
bookstores, The Glossary is a first-of-its-kind, dynamic shopping
environment that offers students the opportunity to explore, sample and
purchase a wide variety of mass and prestige beauty products on a
growing number of college campuses nationwide.


“We built our reputation as one of the most trusted campus retailers by
continuously innovating and creating new merchandising ideas we know our
students are looking for,” said Joel Friedman, Vice President, Chief
Merchandising Officer, Barnes & Noble College. “We are excited to
introduce The Glossary to our college partners, making the brands and
products students want easily accessible to them for the first time.”

Barnes & Noble College selected two key partners to execute the beauty
concept: global retail design and build firm RPG
to design, brand and manufacture The Glossary, and prestige health and
beauty brands distributor EC
Scott Group
to stock its shelves with product. The environment
showcases a groundbreaking retail shop that is completely distinguished
from categories in the bookstore setting. RPG used warm colors and
hand-drawn original art to create a unique, approachable presence for
The Glossary. Main drive-aisle spaces and in-store locations position
The Glossary for high traffic, while product displays create and
encourage in-store experimentation, as opposed to the traditional
approach of putting beauty products in a showcase. In order to appeal to
a diverse spectrum of college students, The Glossary features a wide
range of products, from prestige brands like Smashbox, Philosophy, Bliss
and Lipstick Queen, among others, to traditional mass-market brands
including Burt’s Bees, CoverGirl and Maybelline.

“Through in-depth student discussions and focus groups, we recognized a
gap in access to beauty solutions on campus and worked with them to help
shape The Glossary,” said Lisa Mazzio, Director of Merchandise, Fashion
Trends and Beauty, Barnes & Noble College. “Their feedback informed the
categories and brands we sell, the look and layout of the stores
themselves, and the format that inspires self-discovery rather than
in-aisle beauty consultants, which students expressed were less desired.”

These research efforts are one example of Barnes & Noble College’s
broader research strategies, including its Student and Parent POV
panels. These platforms showcase the Company’s ability to quickly
innovate products and services that align with the rapidly changing
needs of its customers.

“RPG created a concept that appeals to a wide array of campus
consumers,” Mazzio added. “The Glossary’s design attracts value seekers,
product perfectionists and brand devotees, and is scalable to add,
evolve and change the product mix in the future.”

Piloted at the Barnes
& Noble Emory University
and Southern
Methodist University
bookstores, The Glossary has since expanded to
the campuses of Tulane
University
and the College
of William & Mary
, with plans to open a location in August on
the campus of the University
of California at Riverside
.

ABOUT BARNES & NOBLE EDUCATION, INC.

Barnes & Noble Education, Inc. (NYSE: BNED), one of the
largest contract operators of bookstores on college and university
campuses across the United States and a leading provider of digital
education services, enhances the academic and social purpose of
educational institutions. Through its Barnes & Noble
College subsidiary, Barnes & Noble Education serves more than 5 million
college students and faculty through its 748 stores on campuses
nationwide, delivering essential educational content and tools within a
dynamic retail environment. Through its digital platforms LoudCloud and
Yuzu®, Barnes & Noble Education offers an excellent digital
reading experience and access to a broad catalog of content and
technology. Barnes & Noble Education acts as a strategic partner to
drive student success; provide value and support to students and
faculty; and create loyalty and retention, all while supporting the
financial goals of college and university partners.

General information on Barnes & Noble Education, Inc. can be obtained by
visiting the Company’s corporate website: www.bned.com

ABOUT BARNES & NOBLE COLLEGE

Barnes & Noble College, a Barnes & Noble Education company (NYSE:BNED),
is a leading operator of college bookstores in the United States. Barnes
& Noble College currently operates 748 campus bookstores and the
school-branded e-commerce sites for each store, serving more than 5
million college students and faculty nationwide. As a strategic partner,
Barnes & Noble College is committed to offering a complete support
system and an unmatched retail and digital learning experience to foster
student success in higher education.

General information on Barnes & Noble College can be obtained by
visiting the Company’s website: www.bncollege.com.

Contacts

Barnes & Noble Education, Inc.
Carolyn J. Brown, 908-991-2967
Vice
President, Corporate Communications
cbrown@bned.com