The Books-A-Million and Reading Is Fundamental donation drive
exceeded its goal. Donations from the campaign go to providing free
books for children and families who live in economically disadvantaged
communities throughout the United States.
BIRMINGHAM, Ala.–(BUSINESS WIRE)–Customers of Books-A-Million donated $65,500 to Reading Is Fundamental.
Donations were accepted September 13 through 19 and will be fully
distributed to Reading Is Fundamental. The funds will provide nearly
22,000 books and literacy resources to children and families in
economically disadvantaged communities throughout the United States.
“We are thrilled to partner with Books-A-Million to provide books for
children who need them most,” said Carol H. Rasco, President and CEO of
Reading Is Fundamental. “There are millions of children living in
poverty who don’t have access to books. Thanks to the generosity of
Books-A-Million and its customers, children have a greater opportunity
to read, learn and grow.”
This donation drive also marked the successful start of the BAM Brigade
initiative, which unites Books-A-Million’s customers and associates to
support a good cause. The BAM Brigade rallies to support all of
Books-A-Million’s philanthropic activities, including Coffee for the
Troops, The Salvation Army donation drives, School Book Drives, and
continues its history of supporting local communities.
“We’re excited to see so many readers unite for a good cause,” said
Scott Kappler, Vice President of Marketing at Books-A-Million. “We can’t
thank our customers and associates enough for supporting such a
wonderful organization. At Books-A-Million, we are passionate about
reading and it’s great to know, with the support of our customers, that
we can help make a difference in so many lives.”
The success of the Reading Is Fundamental donation drive reaffirms the
support that Books-A-Million’s customers, associates and partners have
in all BAM Brigade philanthropic efforts. Prior to the success of the
Reading Is Fundamental campaign, the BAM Brigade rallied to donate over
50,000 bags of coffee to U.S. troops and veterans in the Coffee for the
Books-A-Million, Inc. is one of the nation’s leading book retailers and
sells on the Internet at www.booksamillion.com.
The Company presently operates 258 stores in 32 states and the District
of Columbia. Included in the Company’s retail operations is the
operation of Yogurt Mountain Holding, LLC, a retailer and franchisor of
self-serve frozen yogurt stores with 42 locations. The Company also
develops and manages commercial real estate investments through its
subsidiary, Preferred Growth Properties, which presently include four
retail shopping centers. The common stock of Books-A-Million, Inc. is
traded on the NASDAQ Global Select Market under the symbol BAMM. For
more information, visit the Company’s corporate website at www.booksamillioninc.com.
ABOUT READING IS FUNDAMENTAL
Reading Is Fundamental delivers free books and literacy resources to
children and families in economically disadvantaged communities in the
United States. By giving children the opportunity to own a book, RIF
inspires them to become lifelong readers and achieve their full
potential. RIF is leading the way to help minimize the summer learning
slide through Read for Success, a proven program model aimed at early
elementary students to reduce summer reading loss and improve literacy
proficiency all year long. As the nation’s largest children’s literacy
nonprofit, RIF has placed 412 million books in the hands of more than 40
million children since it was established in 1966. To learn more and
help provide books to kids who need them most, visit www.RIF.org.
Zach Searcy, 205-909-3592