Buffalo Wild Wings Partners with Electronic Arts and Respawn Entertainment to Provide Guests with Exclusive Codes to Unlock Titanfall 2 Content

MINNEAPOLIS–(BUSINESS WIRE)–Buffalo Wild Wings® Inc. (NASDAQ: BWLD) today announced a
partnership with Electronic Arts (EA) and Respawn Entertainment to serve
as the exclusive restaurant partner for the highly anticipated release
of Titanfall
2
. Every time a Guest visits a Buffalo Wild Wings restaurant
from October 28 – November 30 to dine-in or pick-up takeout, they’ll
receive a unique code that can be redeemed for exclusive, in-game Titanfall
2
content.


Codes can be redeemed on the PlayStation 4, Xbox One, and on Origin for
PC, and provide an exclusive “Nose Art” insignia that gives fans the
chance to customize their Titan. In addition, and in conjunction with
Mountain Dew®, Guests can also receive a ticket to an all-new
multiplayer mode. Obtaining a code at Buffalo Wild Wings guarantees
players immediate access to this new mode where players have the chance
to earn huge rewards – more than anywhere else in the game – when the
game launches on October 28. Guests can receive a new code every time
they visit a restaurant throughout the promotional period. In addition,
Buffalo Wild Wings will feature Titanfall 2 branding and game
imagery on takeout boxes, napkins, as well as a co-branded Mountain Dew®,
Buffalo Wild Wings Collector’s Edition 32 ounce takeout cup.

“We’re excited to partner with EA and offer our Guests unique and
exclusive opportunities to immerse themselves in one of the most
anticipated releases of the year,” said Todd Kronebusch, vice president
of guest experience and innovation. “From exclusive game content to our
partnership with ELEAGUE that brings e-sports directly to our
restaurants, we’re listening to our Guests and embracing their passion
for gaming and competition.”

Titanfall 2 is set to build on the foundation Respawn established
with the first Titanfall – fast, fluid, and fun gameplay between
Pilots and Titans, to once again innovate and elevate this game genre.
In single player, Titanfall 2 will deliver a crafted experience
that explores the unique bond between man and machine. Playable offline,
the single player campaign in Titanfall 2 will let fans step out
onto the Frontier with aspirations of becoming an elite Pilot. Stranded
behind enemy lines and facing overwhelming odds, players must team up
with a veteran Titan to uphold a mission they were never meant to carry
out. In multiplayer, Respawn is continuing to evolve their best-in-class
gameplay to provide a more robust experience that delivers expanded
depth and variety that includes six new Titans, deeper Pilot abilities,
more customization options, and a robust progression system that is sure
to satisfy fans. Fans anxious to get their hands on Titanfall 2 can
take part in the Open Multiplayer Technical Test taking place August
19-21 and August 26-28. Available on PlayStation 4 and Xbox One, the Titanfall
2
Open Multiplayer Technical Test lets fans get a taste of the fast,
fluid gameplay fans can expect when Titanfall 2 launches on
October 28. To find out more, head over to www.Titanfall.com
for more details.

About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded
in 1982 and headquartered in Minneapolis, is a growing owner, operator
and franchisor of Buffalo Wild Wings® restaurants featuring a variety of
boldly-flavored, made-to-order menu items including its namesake
Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu
specializes in 21 mouth-watering signature sauces and seasonings with
flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests
enjoy a welcoming neighborhood atmosphere that includes an extensive
multi-media system for watching their favorite sporting events. Buffalo
Wild Wings is the recipient of hundreds of “Best Wings” and “Best Sports
Bar” awards from across the country. There are currently more than 1,195
Buffalo Wild Wings locations across the world.

To stay up-to-date on all the latest events and offers for sports fans
and wing lovers, follow Buffalo Wild Wings on Facebook,
Twitter
and Instagram
and visit www.BuffaloWildWings.com.

About Electronic Arts
Electronic Arts (NASDAQ: EA) is a
global leader in digital interactive entertainment. The Company delivers
games, content and online services for Internet-connected consoles,
personal computers, mobile phones and tablets. EA has more than 300
million registered players around the world.

In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, Origin, The Sims, Dragon Age, Plants vs. Zombies and
Battlefield are trademarks of Electronic Arts Inc. and its
subsidiaries. John Madden, NFL and FIFA are the property of their
respective owners and used with permission. Titanfall is a trademark of
Respawn Entertainment, LLC. PlayStation is a registered trademark of
Sony Computer Entertainment, Inc.

About Respawn Entertainment
Founded in 2010, Respawn
Entertainment is an independent videogame development studio based in
Van Nuys, California. The studio was formed by Vince Zampella and Jason
West, former co-founders of Infinity Ward and two of the co-creators of
the multi-billion dollar franchise Call of Duty™. Titanfall 2 is
the sequel to the studio’s debut title, Titanfall. More
information about the company is available at www.respawn.com.

Contacts

Buffalo Wild Wings, Inc.
Heather Leiferman, 952-278-9553
hleiferman@buffalowildwings.com