BURGER KING® Restaurants Unveil the A.1. Halloween WHOPPER® Sandwich with A.1. Flavor Baked into the Black Bun

BURGER KING® Restaurants Tailor Japanese Flavored Bun Phenomenon to
U.S. Tastes with A.1. Sauce

MIAMI–(BUSINESS WIRE)–BURGER KING® restaurants are launching the A.1. Halloween WHOPPER®
sandwich this season, a burger unlike any other in America, with a black
bun that has A.1. flavor baked in. While the pitch-black bun gives the
Halloween WHOPPER® sandwich a look that may make some think “hmmmmm?”
the burger’s classic A.1. flavors will have tasters saying “mmmmm.”


Inspired by the BURGER KING® brand’s Black Burger in Japan, which
created buzz worldwide, the Halloween WHOPPER® sandwich has a look
that’s curious to the eye, while the A.1. bun’s flavor is familiar and
savory to the palate. The A.1. smoky black pepper flavor is baked right
into the bread. Layered between the buns is savory flame-grilled beef
topped with melted American cheese, ripe tomatoes, fresh lettuce, creamy
mayonnaise, A.1.® Thick and Hearty Sauce, crunchy pickles, and sliced
white onions.

“Our U.S. guests have been extremely curious about the bun flavors
they’ve seen introduced in Japan and other countries, so we saw the
opportunity to bring them an equally unique experience,” said Eric
Hirschhorn, Chief Marketing Officer, for the BURGER KING® Brand North
America. “We tailored the flavor of the black bun to the American palate
with A.1. sauce, a flavor this country loves, and we’re delivering it in
a way that’s never been done before by baking it into the bun. It may
look Japanese but it tastes like America.”

This scary good burger will be available for a limited time at
participating restaurants nationwide while supplies last for the
suggested price of $4.99.

All mentions of A.1. refer to A.1.® Thick and Hearty Sauce, a
product of the Kraft Heinz Foods Company.

About the BURGER KING® Brand

Founded in 1954, the BURGER KING® brand is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER®, the
BURGER KING® system operates more than 14,000 locations in approximately
100 countries and U.S. territories. Almost 100 percent of BURGER KING®
restaurants are owned and operated by independent franchisees, many of
them family-owned operations that have been in business for decades. The
BURGER KING® brand is owned by Restaurant Brands International
Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant
companies with more than $23 billion in system sales and over 19,000
restaurants. To learn more about the BURGER KING® brand, please visit
the BURGER KING® brand website at www.bk.com
or follow us on Facebook
and Twitter.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun,
Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar
Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart
Ones and Velveeta. The Kraft Heinz Company is dedicated to the
sustainable health of our people, our planet and our Company. For more
information, visit www.kraftheinzcompany.com.

Contacts

ALISON BROD PUBLIC RELATIONS
Brooke Scher Mogan, 212-230-1800
brooke@alisonbrodpr.com
bk@alisonbrodpr.com