Cambridge BioMarketing Campaign Raises Awareness for Rare Disease Research

#SupportTheSearch campaign donates proceeds of social media
initiative to three rare disease groups in honor of Rare Disease Day 2017

CAMBRIDGE, Mass.–(BUSINESS WIRE)–Cambridge
BioMarketing
, the world’s leading rare disease and specialty
communications agency, announced its #SupportTheSearch social media
campaign to raise awareness for rare diseases and the need for research
to find cures. As part of the campaign, the agency is wrapping the
inside and outside of a train car on the Massachusetts Bay
Transportation Authority (MBTA) Red Line with facts about rare diseases
and zebra stripe branding. The significance of this branding is that a
“zebra” is medical slang for a rare diagnosis. The campaign will run
until March 6, 2017.


For every #SupportTheSearch social media post during the month-long
campaign, Cambridge BioMarketing will make a donation to Global Genes,
NORD and the Rare Disease United Foundation to help to raise funds for
rare disease research. On Feb. 28, 2017, countries around the world will
celebrate the 10th annual Rare Disease Day to raise awareness
about rare diseases and their impact on patients’ lives. This year’s
theme is research, which can lead to the identification and
understanding of unknown diseases, enabling doctors to provide correct
diagnoses that can lead to new cures and treatments. Today, there are
approximately 7,000 different types of rare diseases and disorders, and
30 million people in the United States are living with rare diseases.

“We pride ourselves in not only connecting patients with
transformational, potentially life-saving medicines, but also being
advocates for the rare disease community,” said Maureen Franco, CEO,
Cambridge BioMarketing. “Research is a powerful tool these great
organizations have to provide hope and change for people living with
rare diseases and their families and we are committed to amplifying
their voices.”

In addition to #SupportTheSearch, CB will also be co-hosting a tweetchat
with MassBio
on Feb. 15 from 7-8 p.m., EST discussing the challenges
associated with rare disease research. Those interested in the tweetchat
can use #PatientDriven to follow along and submit questions. Cambridge
BioMarketing will also make its film, “Rare
in Common
,” available for public download on Rare Disease Day. The
film debuted as a private screening on Rare Disease Day 2016 to honor
people living with the challenges of a rare disease and to give their
amazing stories an opportunity to be heard.

#SupportTheSearch Details:

     

WHO:

Cambridge BioMarketing
 

WHAT:

#SupportTheSearch Campaign
 

WHEN:

The campaign will run until March 6, 2017
 

Campaign Details: Share a picture or inspirational message on
Twitter, Facebook or Instagram using #SupportTheSearch. For each post,
Cambridge BioMarketing will make a donation to one of the three rare
disease organizations below.

Benefactors: NORD, Global Genes and Rare Disease United Foundation

Handles:

  • Twitter: @cambridgebmg
  • Instagram: @cambridgebiomarketing
  • Facebook: Cambridge BioMarketing

About Cambridge BioMarketing
Cambridge BioMarketing is a
rare disease and specialty communications agency, blending medical
insights and award-winning creativity with deep experience to build some
of the world’s most successful brands. With solutions for our clients
that empower, educate, and activate, we bring physicians, specialists,
and patient communities together to transform human health in the face
of devastating, under-appreciated disease states. Founded in 2001,
Cambridge BioMarketing has offices in Cambridge, MA and Oakland CA, and
is a division of Everyday Health, Inc. For more information, visit: www.cambridgebmg.com.

Contacts

PAN Communications for Cambridge BioMarketing
Kathryn McMahon,
617-502-4300
cbm@pancomm.com