CHILDWISE Monitor Report 2016 – Analysis, Technologies & Forecasts – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/6czxmk/the_childwise)
has announced the addition of the “The
CHILDWISE Monitor Report 2016”
report to their offering.

The CHILDWISE Monitor is a comprehensive annual report focused on
children’s and teenagers’ media consumption, brand attitudes and key
behaviour, now in its 22nd year. This year, more than 2000 children aged
5-16 across the United Kingdom were interviewed in depth on a range of
topics.

Key Topics Covered:

  • Computers and the Internet: computer ownership and usage, internet
    access, time spent online, reasons for going online
  • Websites and Applications: usage, favourite sites / apps, websites
    used, downloading and using apps, paying for apps and in-app purchases
  • Gaming: devices used for gaming, games console ownership, gaming
    behaviour, time spent playing, favourite games
  • YouTube: frequency of use, devices used for access, reasons for using,
    activities carried out, favourite YouTubers
  • Mobile Phones: ownership, usage, time spent using, who pays, how are
    calls paid for, monthly spend
  • Television Viewing: time spent watching, channels watched, favourite
    programmes, TV ownership, on-demand TV
  • Music: accessing music, favourite groups, downloading music
  • Reading: favourite magazines, frequency / time spent reading, ebook
    readers
  • Cinema: frequency of visit, who visit with / pays, favourite films
  • Children’s Equipment: devices used to access different media
  • Money: pocket money and earnings, ad-hoc handouts, bank accounts
  • Children’s Purchasing: categories bought from, buying online
  • Sport and Activities: weekly hours in / out of school, opinion on
    amount of sport in school, activities outside school
  • Heath and Wellbeing: how healthy, how happy, life compared with last
    year, confidence
  • Social Awareness: causes of concern, awareness and support of charities

Report Structure:

OVERVIEW AND SUMMARY

INTRODUCTION

CHILDREN AND THEIR MEDIA

COMPUTERS AND THE INTERNET -SUMMARY

WEBSITES AND APPLICATIONS – SUMMARY

GAMES CONSOLES – SUMMARY

YOUTUBE – SUMMARY

MOBILE PHONES – SUMMARY

TELEVISION VIEWING – SUMMARY

MUSIC – SUMMARY

READING – SUMMARY

CINEMA – SUMMARY

CHILDREN’S EQUIPMENT – SUMMARY

THE CHILD CONSUMER

MONEY – SUMMARY

CHILDREN’S PURCHASING – SUMMARY

CHILDREN AND THE OUTSIDE WORLD

SPORT AND ACTIVITIES – SUMMARY

HEALTH AND WELLBEING – SUMMARY

SOCIAL AWARENESS – SUMMARY

APPENDIX

For more information visit http://www.researchandmarkets.com/research/6czxmk/the_childwise

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Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
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