PLANO, Texas–(BUSINESS WIRE)–Cinemark Holdings, Inc., (NYSE: CNK), one of the largest motion picture
exhibitors in the world, announces its partnership with myLINGO,
developer of a smartphone app that enables Spanish-speaking audiences to
enjoy mainstream movies at any Cinemark theatre across the U.S.
Moviegoers can download studio-recorded Spanish audio tracks via myLINGO
for select films showing on Cinemark’s screens. Once inside the
auditorium, the user’s smartphone captures the movie audio and the
myLINGO app technology synchs perfectly to the action playing on the
screen. Using their own headphones, customers are able to hear the movie
dubbed in Spanish and enjoy the experience alongside their
English-speaking family members and friends. The app is designed to
operate without disturbing surrounding guests in the auditorium. While
the movie plays, myLINGO signals the smartphone screen to darken and
disables the audio and video recording functions. Currently, myLINGO
offers film titles exclusively in Spanish and will be expanding to
include other languages in the near future.
“Growing up as first-generation Americans in a Polish-speaking home, my
brother and I never went to the movies with our parents as they had
difficulty following the on-screen dialogue,” stated Olenka Polak,
co-founder and CEO of myLINGO. “We developed myLINGO to ensure other
families do not experience the same hindrance, thus allowing them to
watch films in the language they are most comfortable using.”
“Cinemark is dedicated to creating a fun, authentic and inclusive
entertainment experience for all of our guests,” explained James
Meredith, Senior Vice President of Marketing and Communications at
Cinemark. “Partnering with myLINGO enables Cinemark to offer this unique
amenity to our Spanish-speaking guests, making it possible for
multilingual families to enjoy the cinema experience together.”
At this time, the app can be downloaded on iPhone smartphones. Plans for
the Android version of the app are underway. Movie titles currently
available on the myLINGO app include “Magnificent Seven,” “Jack Reacher”
and “Inferno.” Upcoming movies that will be available include “Dr.
Strange,” “Moana,” “Rogue One” and “Passengers.”
ABOUT CINEMARK HOLDINGS, INC.
Cinemark is a leading domestic and international motion picture
exhibitor, operating 522 theatres with 5,888 screens in 41 U.S. states,
Brazil, Argentina and 13 other Latin American countries as of June 30,
2016. For more information, go to investors.cinemark.com.
Co-founders Olenka and Adam Polak created myLINGO in 2012 with the
intention of sharing the magic of the movie theater with non-English
speaking viewers – a population previously isolated from the industry by
various language barriers. Inspired by their childhood in a
Polish-speaking household, where lingual differences posed a tangible
challenge, the siblings developed a mobile app for Spanish speakers to
enjoy U.S. Films at the theater.