Elvis Presley’s Graceland Welcomes 20 Millionth Visitor

20 Days of Celebrations Include Prize Giveaways for Graceland
Visitors and Online at Graceland.com and Fan Photo Mural of Graceland

MEMPHIS, Tenn.–(BUSINESS WIRE)–Elvis
Presley’s Graceland® in
Memphis, Tenn., the music world’s most important and beloved landmark,
has officially welcomed its 20 millionth visitor today, nearly 34 years
after first opening its legendary gates to the public. The iconic
mansion was home to Elvis and his family for 20 years and designated a
National Historic Landmark in 2006. Since beginning tours on June 7,
1982, Graceland has hosted music fans from around the world, coming from
more than 140 countries, along with U.S. presidents, foreign heads of
state, esteemed royalty and hundreds of notable music artists, actors
and celebrities, who have visited the historic home to honor and
celebrate Elvis Presley’s incredible legacy. Graceland continues to be
known as one of the most famous residences in world, joining the ranks
of The White House and Buckingham Palace. The 20 million visitor
milestone is the total reached for paid admissions since Graceland
opened to the public.

Newlywed Tiffany Greenoak, 31, originally from Montreal, Canada, and now
residing in London, England, was named the 20 millionth visitor to
Graceland this morning. On her honeymoon with husband Robert Greenoak,
40, the couple had no idea that they were about to become part of
Graceland history when handed their tickets for the tour of the King of
Rock ‘n’ Roll’s famous Memphis mansion. Jack Soden, CEO of Elvis Presley
Enterprises, greeted the newlyweds on the front steps of Graceland to
kick off the celebrations which included a private tour of Presley’s
home with staff from the Graceland Archives. As an added bonus,
Priscilla Presley spoke to Tiffany and Robert by phone as they stood in
front of Graceland and congratulated them on their 20 millionth
milestone status.

“We played Elvis music at our wedding, so for us as a couple, this trip
to Memphis has tremendous meaning. It has been a dream to visit
Graceland. I just can’t believe we’re here. We both grew up with Elvis
music in our homes, our mums were big fans,” said Tiffany. “It says a
lot that 20 million people have been here and to turn out to be the 20
millionth visitor is an incredible honor. We’ll have to come back for
our anniversary and maybe we’ll be the 40 millionth visitor.”

In addition to the private tour, the couple also received an invitation
for a return trip to Memphis that includes a three-night stay at
Graceland’s new, world-class resort hotel, The Guest House at Graceland,
opening October 27, 2016. The 20 Millionth Visitor Prize Pack also
includes a one-year pass to Graceland, a $500 shopping spree at
Graceland retail stores and the recently released 60-CD box set “ELVIS
PRESLEY – THE ALBUM COLLECTION” from Legacy Records, the catalog
division of Sony Music Entertainment.

People at home have the opportunity to join in the celebration of this
extraordinary milestone by entering Graceland’s “20 Million Elvis Fans
Giveaway.” Every day through May 22, one online participant will win an
Elvis prize pack. A grand prize winner will also be selected from the
online entries to win a getaway to Memphis including a private tour of
Graceland, a three-night stay at the new Guest House at Graceland,
tickets to other Memphis music attractions, and the Elvis Presley
limited-edition 60-CD box set. To enter for your chance to win in the
online giveaway, go to Graceland.com/Giveaway.
U.S. residents only for online contest.

Visitors to Graceland will also have the opportunity to win a prize pack
(one prize pack each day through May 22) by checking in via Facebook
when they are on site at Graceland Plaza.

Elvis fans around the world will also have the opportunity to become
part of Graceland history by submitting a photo of themselves or their
visit to Graceland, to help create a new Fan Mosaics photo mural of
Graceland Mansion, which will be displayed at Graceland Plaza during
Elvis Week 2016. Each photo submission will also become a permanent part
of the Graceland Archives to preserve this special moment in history.
Visit FanMosaics.com/Graceland
to upload your photo for free.

Graceland was once part of a 500-acre farm that was owned by the S.E.
Toof family, who built the home in 1939 and named it after Grace Toof.
In the spring of 1957, at the age of 22, Elvis purchased the home and
13-acre grounds for just over $100,000. The previous year had been a
whirlwind – it was Elvis’ first year of super-stardom including historic
network television appearances, record-breaking live performances and
armloads of gold record awards. Over the 20 years Elvis lived at the
stately colonial revival-style mansion, Graceland created countless
memories for the many friends and relatives who were a part of Elvis’
life. Because Graceland was so close to Elvis’ heart, it also holds deep
meaning to his legions of fans from around the world. For many, the
Elvis Presley mansion embodies the American Dream – a poor small town
boy who reached super stardom and changed pop culture and the world
forever.

As the front door to Elvis Presley’s mansion opens, guests are taken on
an unforgettable journey into the private world of an American legend,
guided by a state-of-the-art iPad tour narrated by Elvis fan and actor
John Stamos. The Graceland experience also includes the Elvis Presley
Automobile Museum, Elvis’ two airplanes, rotating exhibits on Elvis’
life and career, and themed restaurants and gift shops at Graceland
Plaza.

Elvis fans can look forward to an exciting year at Graceland featuring
Elvis Week in August, as well as the grand opening of The Guest House at
Graceland in October 2016.

Footage of the 20 Millionth Visitor at Graceland, including them
speaking to Priscilla Presley can be downloaded at this link: https://ql.mediasilo.com/#ql/5728e0f5e4b0ffbad1cdcf30?t=kkern@elvis.com&signature=08c04499c4722ed7eac557311f34935d4eed0f74

About Elvis Presley Enterprises, Inc.

Elvis Presley’s Graceland, in Memphis, is music’s most important and
beloved landmark, with hundreds of thousands of fans from around the
world visiting the historic home each year. Elvis Presley Enterprises,
Inc. (EPE) manages the operations of Graceland, its related properties,
including The Guest House at Graceland 450-room hotel, opening in
October 2016, as well as the Graceland Archives, featuring thousands of
artifacts from Elvis’ home and career. EPE also produces and licenses
Elvis-themed live events, tours and attractions worldwide. Graceland
Holdings LLC, led by managing partner Joel Weinshanker, is the majority
owner of EPE. In 2015, Graceland was named the world’s “Best Musical
Attraction” and “Best Historic Southern Attraction” in the USA Today 10
Best Reader’s Choice Awards and in 2013, voted the #1 “Iconic American
Attraction” in the same poll. For more information on EPE and Graceland,
visit www.graceland.com.

Stay connected to Elvis Presley’s Graceland:

Website: http://www.graceland.com/

Facebook: https://www.facebook.com/ElvisPresleysGraceland

@VisitGraceland on Twitter, Instagram and Periscope

Graceland Blog: http://blog.graceland.com/

Graceland Podcast: http://www.graceland.com/connect/podcast.aspx

YouTube: https://www.youtube.com/user/OfficialGraceland

Livestream events: https://livestream.com/ElvisPresleyGraceland

SiriusXM’s Elvis Radio, Channel 19: http://www.siriusxm.com/Elvisradio

Contacts

For Elvis Presley’s Graceland
David Beckwith, 323-845-9836
david@thebeckwithcompany.com
or
Kevin
Kern, 901-344-3127
kkern@graceland.com