Finally putting scientific sense into natural scents, xSense strives to improve daily work, play, and rest

NEW YORK–(BUSINESS WIRE)–Can scents make you rest easier, work better, and exercise more
effectively?

That’s the idea behind xSense,
a new line of functional scents introduced this week. Inspired by Nobel
Prize-winning clinical research on how the brain reacts to scents,
xSense is an entirely new category of consumer product designed to
improve certain activities.

xSense is the result of extensive independent clinical research over
decades into the impact of scents on human behavior. A select number of
independent prospectively designed, randomized, controlled, blinded and
peer-reviewed studies have found that specific scents from natural oils
do impact some human activities. These ingredients are now contained in
three of these xSense products:

• WorkSense’s
  clinically tested natural ingredients have been found to help
  people learn new information better, increase their accuracy and
  efficiency with specific tasks, and allow improved retention of
  information.
• PlaySense’s
  specially formulated pure essential oil ingredients have been
  clinically found to help improve endurance and speed, two key elements
  of physical performance.
• RestSense’s
  natural ingredients have been clinically found to improve relaxation
  and help reduce stress.

All three products are designed uniquely for either men or women. xSense
is applied directly under the nose to deliver higher concentration. Its
scent, which allows other scents to be worn (like favorite perfumes,
colognes, or aftershave), is oil-based (alcohol-free) and applied for
only the user to smell, remaining undetectable to others. The highest
concentration and potential effects of individual xSense ingredients are
present in the first hour after application, with high ingredient levels
maintained for eight hours. In addition, some of the components of
RestSense offer stress reduction effective even several days after
application.

WorkSense, PlaySense, and RestSense may be purchased directly from xSenseWorld.com
in the following sizes:

• Deluxe sample pack of 3 multi-use vials of WorkSense, PlaySense,
  and RestSense: $14
• 10 milliliter (0.3-oz) roller-applicator bottle of each individual
  scent: $45
• 3-pack of 10 milliliter bottles each of WorkSense, PlaySense, and
  RestSense: $95

“When we began developing this product line, our goal was to create the
world’s first functional scent, a product that would extend the scenting
category by offering benefits broader than just pleasant aromas. We
pored over the scientific literature and found those ingredients that
were supported by clinical trials and created formulations specific to
rest, work and play that could be used in daily life,” said Dr. Ashok
Gowda, biomedical engineer and co-founder of xSense, LLC. Dr. Gowda’s
prior accomplishments include development of numerous technologies,
including most recently a minimally invasive neurosurgical laser device
at Visualase, Inc. which was subsequently acquired by Medtronic in 2014.

Ingredients in each xSense product were carefully selected based on
independently performed scientific studies
that showed specific results. WorkSense, PlaySense, and RestSense, are
made from a proprietary mix of natural and pure ingredients shown to
engage a user’s sense of smell and potentially enhance their daily
activities, allowing increased efficiency, improved endurance, and
stress reduction.

“I was very happy to work with xSense in the creation of their benefit
driven scents. Their commitment to research and development in the
creation of their innovative products was extremely impressive. They
were able to take a novel idea and bring it to fruition, scents with
benefits for the user,” commented Professor Virginia Bonofiglio, of the
Cosmetics and Fragrance Marketing and Management program at the Fashion
Institute of Technology.

To learn more about xSense, please visit xSenseWorld.com
or write to info@xSenseWorld.com.

About xSense

The xSense team has married scientific findings with natural
ingredients, to create a system of products that could effectively
enhance an individual’s most important activities. These natural
ingredients in xSense’s line of innovative scents could significantly
assist users in naturally improving their potential productivity at
work, play, and rest. The company’s products are a result of close
collaboration between professionals in neuroscience, biomedical
engineering, perfumery, creative industries, and business, who have
worked collectively to revolutionize the scent industry. For more
information about all xSense products, visit xSenseWorld.com.

Contacts

xSense
Press Contact:
Katie Kennedy, 610-228-2128
katiek@gregoryfca.com