From Texas-Built Trucks and Virtual Reality Simulators to Soccer Stars, Toyota Provides Something for Everyone at the State Fair of Texas

All-New Texas-Built Tacoma, i-Road Three-Wheeled Electric Vehicle, FC
Dallas Player Appearances among the Experiences for 2016 Fair Visitors

DALLAS–(BUSINESS WIRE)–State Fair of Texas visitors will have a wide range of experiences from
Toyota at this year’s fair, Sept. 25 to Oct. 18. While teens and parents
can test their skills at the TeenDrive365 distracted driving simulator,
others can get a possible glimpse into the future of mobility with the
i-Road and FV2 concepts, and everyone can meet stars from the play-off
bound FC Dallas soccer club.

With more than 61,000 square feet of indoor and outdoor exhibit space,
Toyota will display 69 vehicles. Joining the all-new, San Antonio-built
2016 Toyota Tacoma will be the Texas debut of the dynamic Scion duo –
the versatile 2016 Scion iM and 2016 Scion iA – with a combination of
practicality, desired technology and unique style for today’s young
drivers. All three vehicles just recently arrived at dealerships and are
ready to go wherever drivers dream.

“Our customers have been anticipating the all-new Tacoma all year, and
the State Fair will give them a chance to see it up close,” said Bill
Fay, group vice president and general manager, Toyota. “These
Texas-built trucks are made for the outdoors enthusiast, and feature a
factory-installed GoPro camera mount so drivers can capture their
adventures and share them with their friends.”

In 2016, the popular RAV4 compact crossover SUV will be receiving a
hybrid powertrain option and is making its Texas debut at the State Fair
before going on sale later this fall. Other vehicles on display include
the iconic redesigned 2016 Toyota Land Cruiser, and sporty Camry and
Corolla special editions. The highly acclaimed, off-road eating Tundra
and 4Runner TRD Pro models also make an appearance in the at the outdoor
truck area.

Also at the State Fair is the all new TeenDrive365 distracted driving
simulator, which uses Oculus Rift to bring the dangers of distracted
driving to life. This is the first time the next generation virtual
reality technology is being used to educate people – teens and parents
alike – about the dangers of distracted driving. The new simulator with
Oculus Rift will be available free of charge to the public at the State
Fair of Texas. The safety exhibit also includes active safety education
using a Camry to feature tutorial videos on the functions of several
technologies including Blind Spot Monitor and Land Departure Alert.

Toyota will also be showing several concept vehicles that hint at the
future of mobility. The FV2 is operated by the driver shifting his or
her body to intuitively move the vehicle in any direction. It uses
intelligent transport system technology to connect with other vehicles
in the area and the traffic infrastructure to enable safe driving.

The Toyota i-ROAD is an innovative, fun-to-drive three-wheel personal
electric vehicle equipped with revolutionary Active Lean technology that
emulates the movements of a skier. The i-ROAD is as agile as a scooter
with the enclosed-canopy comfort of a car. It is currently on the roads
of Grenoble, France, in a car-sharing program, which provides rental of
the vehicle for 15-minute increments, in an effort to integrate personal
mobility with public transportation systems.

Toyota is a strong supporter of both professional and collegiate sports
in Texas, including unique experiences and scheduled appearances of FC
Dallas players throughout the Fair. On select Saturday afternoons, Sept.
26 and Oct. 3, fairgoers can experience the FC Dallas Tour presented
by Toyota,
hear the FC Dallas Drumline, and meet the FC Dallas girls
along with Hooper, the official FC Dallas mascot. Additionally, on
Saturday, Oct. 3 at 3 p.m., visitors have the opportunity to meet
several FC Dallas players, with a special autograph session planned.

“Toyota’s exhibit at the State Fair of Texas showcases the brand’s
breadth and depth with unique displays at the outdoor Truck Zone and
inside the Centennial Building,” said Brent Hillyer, vice president of
marketing, Gulf States Toyota. “Visitors to the annual fair will see how
Toyota continues to produce exemplary cars and trucks for every segment
while engaging with the present and future of Toyota.”

About Toyota

Toyota (NYSE:TM), the world’s top automaker and creator of the Prius,
is committed to building vehicles for the way people live through our
Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more
than 25 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
40,000 people (more than 32,000 in the U.S.). Our 1,800 North American
dealerships (1,500 in the U.S.) sold more than 2.5 million cars and
trucks (more than 2.2 million in the U.S.) in 2013 – and about 80
percent of all Toyota vehicles sold over the past 20 years are still on
the road today.

Toyota partners with philanthropic organizations across the country,
with a focus on education, safety and the environment. As part of this
commitment, we share the company’s extensive know-how garnered from
building great cars and trucks to help community organizations and other
nonprofits expand their ability to do good. For more information about
Toyota, visit 
www.toyotanewsroom.com.

Contacts

Allison+Partners
Amanda Roark, 214-975-8784
Amanda.Roark@allisonpr.com