Hasbro’s MY LITTLE PONY Franchise Invites Fans to Celebrate and Share the Magic of Friendship

Social Movement Encourages Fans to “Friend it Forward” in Honor of
the International Day of Friendship on July 30
th

PAWTUCKET, R.I.–(BUSINESS WIRE)–For more than 30 years, the beloved MY LITTLE PONY franchise from
Hasbro, Inc. (NASDAQ: HAS) has inspired friendship and fun in the hearts
of fans around the globe. The franchise has become a pop-culture
phenomenon through its socially relevant messages of kindness and
acceptance. To commemorate this year’s International Day of Friendship
on July 30th, the MY LITTLE PONY franchise is igniting a
global social movement that empowers consumers to celebrate the magic of
friendship through random acts, encouraging others to “friend it
forward.”


“The power of friendship is at the heart of the MY LITTLE PONY brand,”
said Samantha Lomow, Senior Vice President, Hasbro Brands. “We’re
inspired by the kindness of our fans each day and want to amplify their
good will with a call to action campaign that will remind people around
the world that all it takes is one small gesture to be a friend.” Best
friends and sisters, Vanessa Hudgens and Stella Hudgens, are teaming up
with the MY LITTLE PONY brand to help celebrate the magic of friendship
and will be performing acts of friendship in their own communities and
inspiring others to “friend it forward.”

The MY LITTLE PONY brand will kick off the celebration with fans at
Comic-Con International: San Diego on July 21st by inviting
those in attendance to make an official pledge to “friend it forward” at
the Hasbro booth #3213. Hasbro will also distribute special MY LITTLE
PONY tokens of friendship to reward kind acts throughout the convention.
Recipients are then encouraged to “friend it forward” to keep the
momentum going.

Select retailers and Discovery Family Channel will also be celebrating
by “friending it forward” to their customers and viewers. Walmart,
Target,
Toys
‘R’ Us
and Amazon
will each offer an online promotion on July 30th on select MY LITTLE
PONY merchandise, while Discovery Family Channel will air the mid-season
premiere of My Little Pony Friendship is Magic on Saturday, July
30th at 11:30am EST followed by a mini-marathon of
friendship-themed episodes, chosen by viewers at DiscoveryFamilyChannel.com/Friendship.

Fans can join in on the fun by sharing their own acts of friendship via
their social channels, tagging posts with #FriendshipisMagic and
#FrienditForward or using the special MY LITTLE PONY filter on Snapchat,
available on July 30th. For each act of friendship shared
using #FriendshipisMagic and #FrienditForward between now through August
31st, Hasbro will make a $1 donation to generationOn, the
youth division of Points of Light, up to $50,000. generationOn will also
be encouraging its community to “Friend it Forward” by providing kids
and parents helpful tools and resources to engage in acts of friendship
through service opportunities.

For more information on how to get involved in the International Day of
Friendship celebration with MY LITTLE PONY, please visit MyLittlePony.com.

About Hasbro:

Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
product licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company’s
Hasbro Studios and its film label, ALLSPARK PICTURES, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company’s commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

About generationOn:

generationOn, the youth service division of Points of Light, provides
programs and resources that support the development of caring,
compassionate and capable kids and teens through service, empowering
them to become changemakers in their communities and the world. For more
information, visit www.generationon.org.

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Contacts

Hasbro
Kristina Timmins
401-727-5973
kristina.timmins@hasbro.com
or
Litzky
Public Relations
Kaylie Nelson/Kelsey Tarczanin
201-222-9118
knelson@litzkypr.com
ktarczanin@litzkypr.com