impreMedia Launches New Digital Platform Targeting Hispanic Millennial Women

impreMedia Launches New Digital Platform Targeting Hispanic Millennial Women

IMPREMEDIA, the leading Spanish news and information company in the United States launches It is the new digital platform for “Latinas with attitude.” CHICA FRESH focuses on multicultural women between the ages of 20 and 35.

The website’s objective is to provide information and media tools that meet the needs and lifestyles of women. CHICA FRESH offers content in Spanish and English in the areas of fashion, beauty, relationships, politics, travel and culture.

CHICA FRESH offers an intimate and analytical approach at different subjects through its editorial team that is lead by Hispanic women. They are extremely passionate and very aware of the need for immediate and useful information from a different perspective: It

talks about a real woman, beyond celebrities or great figures. The focus is on everyday women who the audience can really relate with. CHICA FRESH speaks woman to woman about useful, interesting and appealing topics.

“CHICA FRESH emerges as a response to the latent need for an online platform specifically aimed at multicultural women in the United States whose lives are in constant motion. The editorial team is composed by women, curious, critical, and lovers of social media. They appreciate well written, concise and practical information that makes life easier and helps in the decision-making process. That is the profile of CHICA FRESH,” said Trilce Ortiz, Senior Digital Editor of CHICA FRESH.

“CHICA FRESH joins our vision of continuing to provide content directed to the interests of different readers. This platform is geared directly to the segment of influential Hispanic millennial women,” said Ivan Adaime, Digital Vice President of impreMedia.


Official Release Date: August 22nd, 2014

Handles Social Media: Twitter, Facebook, Instagram, Pinterest: ChicaFreshUS

About impreMedia

impreMedia is a leader in Hispanic content, insights and marketing company. With a portfolio of trusted, influential multimedia brands that reach a highly engaged, multi-generational Hispanic audience. impreMedia has a rich history of serving the Latino community. La Opinión in Los Angeles is the nation’s #1 Spanish-language daily newspaper. El Diario newspaper in New York just recently celebrated its centennial – 100 years of community influence. In addition, La Raza in Chicago, El Mensajero in San Francisco, La Prensa in Orlando and Rumbo-Digital in Houston. These publications demonstrate impreMedia’s strong local presence in the top DMA’s that represent 59% of the 15 U.S. Hispanic market. Data Sources: Geoscape, American Marketscape DataStreamTM 2014 Series.

It recently has expanded its portfolio, adding some digital-only products like Quiero Más Futbol and Chica Fresh. It also operates IMPOWER!, a premium content Network that increases it broad reach. With more than 8 Million monthly unique users, IMPOWER! is in Comscore’s Hispanic Ad Focus’ top ten.