IRI to Discuss the Changing Shopper at California Milk Advisory Board Annual Processor Meetings
–(BUSINESS WIRE)–IRI:
WHO: |
Tim Grzebinski– Principal, Client Insights, IRI™ |
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WHAT: |
Tim Grzebinski will deliver an hour-long presentation entitled “New |
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WHY: |
As population shifts occur throughout the United States, dairy industry leaders must adjust their practices to target changing and emerging demographics. The purchasing power of millennials is slowly surpassing that of baby boomers, and the U.S. Hispanic population is growing faster than any other demographic. |
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The shopper journey is moving online, and the CPG industry has been slow to adopt online behavior—something that must rapidly change. For successful targeting, dairy industry leaders must garner an in-depth understanding of budding shopper groups, such as millennials, recognizing that this population does not fit neatly into one category, but instead can be divided into six unique segments. Digital interactions will assimilate into the shopper journey if there is great category engagement, and dairy leaders can effectively reach shoppers by analyzing their locations, store preferences and media outlet use. |
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WHEN: |
Wednesday, Sept. 30, 2015; 9:30 a.m. PT | |
Thursday, Oct. 1, 2015; 9:30 a.m. PT | ||
WHERE: |
Hilton Stockton | |
2323 Grand Canal Blvd. | ||
Stockton, CA 95207 | ||
Embassy Suites Anaheim South | ||
11767 Harbor Blvd. | ||
Garden Grove, CA 92840 | ||
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