IRI to Discuss the Changing Shopper at California Milk Advisory Board Annual Processor Meetings

–(BUSINESS WIRE)–IRI:

WHO:

 

Tim Grzebinski– Principal, Client Insights, IRI™

 

WHAT:

Tim Grzebinski will deliver an hour-long presentation entitled “New
Shopper Journey: Creating a New Shopper-Centric Road Map for
Growth in a Changing World”
at two of the California Milk
Advisory Board Annual Processor Meetings. The presentation will
dissect the diversifying U.S. shopper population and evolving
shopper habits and will advise dairy industry leaders on how to
reach and engage the evolving shopper.

 

WHY:

As population shifts occur throughout the United States, dairy
industry leaders must adjust their practices to target changing and
emerging demographics. The purchasing power of millennials is slowly
surpassing that of baby boomers, and the U.S. Hispanic population is
growing faster than any other demographic.
 
The shopper journey is moving online, and the CPG industry has been
slow to adopt online behavior—something that must rapidly change.
For successful targeting, dairy industry leaders must garner an
in-depth understanding of budding shopper groups, such as
millennials, recognizing that this population does not fit neatly
into one category, but instead can be divided into six unique
segments. Digital interactions will assimilate into the shopper
journey if there is great category engagement, and dairy leaders can
effectively reach shoppers by analyzing their locations, store
preferences and media outlet use.
 

WHEN:

Wednesday, Sept. 30, 2015; 9:30 a.m. PT
Thursday, Oct. 1, 2015; 9:30 a.m. PT
 

WHERE:

Hilton Stockton
2323 Grand Canal Blvd.
Stockton, CA 95207
 
Embassy Suites Anaheim South
11767 Harbor Blvd.
Garden Grove, CA 92840
 

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as Oracle Data Cloud, The Boston Consulting
Group
, comScoreDatalogix (an Oracle
company), Experian, GfK, Intage, IpsosKantarMaxPoint,
Millward Brown DigitalRentrakSPINSUnivision and
others.

About IRI

IRI is a leader in delivering powerful market, consumer and media
exposure information, predictive analytics and the foresight that leads
to action. We go beyond the data to ignite extraordinary growth for our
clients in the CPG, retail and over-the-counter health care industries
by pinpointing what matters and illuminating how it can impact their
businesses. Move your business forward at www.iriworldwide.com.

Contacts

IRI
Shelley Hughes, +1 312.474.3675
Shelley.Hughes@IRIworldwide.com