NEW YORK–(BUSINESS WIRE)–Mashable, the leading media company for the digital generation, and HIGH
TIMES, the world’s leading cannabis media and information business, are
announcing today a new collaboration to share and create content on the
impact of cannabis in politics and the growing efforts to legalize
marijuana in America.
The two publications will produce and share editorial content on both of
their platforms under the rubric “Weed in America,” and will promote the
stories across their social media platforms. “Weed in America” will
feature original news pieces, features, video content, long-form
journalism and analysis.
In addition to its primary focus on legalization and politics, “Weed in
America” will also feature lifestyle and business pieces about the
“Marijuana is either legal or decriminalized in more states in the U.S.
than in those where it is still prohibited,” said Jim Roberts, Executive
Editor and Chief Content Officer of Mashable. “And in the 2016
elections, legalization or medical marijuana measures are expected to be
on the ballots in Florida, Maine, Michigan and other states.”
“No matter what you call it —weed, reefer, pot or marijuana —cannabis
has been and will continue to be an important area of coverage for
Mashable, and we are proud to team up with such an authority on the
subject as HIGH TIMES,” Roberts said.
“With this new partnership, we are furthering HIGH TIMES’ goal to
provide high-quality educational information and articles to cannabis
consumers, enthusiasts and everyone on the issues that affect them,
especially during this important 2016 election season,” said Larry
Linietsky, Chief Operating Officer of HIGH TIMES. “Combining HIGH TIMES’
cannabis subject-matter expertise with Mashable’s vast millennial
audience and best-in-the-business social media tools allows both
Mashable and HIGH TIMES to benefit from shared resources and reach a
highly engaged, influential demographic of voters.”
HIGH TIMES has hired Kristen Gwynne as its political editor. She has
written extensively about the marijuana industry, politics and drug
policy for The Guardian U.S., VICE and Rolling Stone. Gwynne will
oversee production on HIGH TIMES news articles included in the project,
and will reinforce the company’s commitment to providing valuable
information on the politics of the cannabis industry.
About HIGH TIMES
For more than 40 years, HIGH TIMES —the
iconic and authoritative media company in the cannabis business —has
been educating the cannabis community by leading the fight for
legalization and empowering entrepreneurs in this burgeoning industry.
HIGH TIMES’ content spans digital, social, video and print platforms as
well as location-based events highlighted by the global Cannabis Cup
franchise and the HIGH TIMES Business Summit conference series.
Follow @HIGH_TIMES_Mag on Twitter, @hightimesmagazine on Instagram or
Facebook at https://www.facebook.com/HIGHTIMESMag/
Mashable is the leading global media company
that informs, inspires and entertains the digital generation. Mashable
is redefining storytelling by documenting and shaping the digital
revolution in a new voice, new formats and cutting-edge technologies to
a uniquely dedicated audience of 45 million monthly unique visitors and
28 million social followers.