Morton Salt Invites Innovation to Thanksgiving Dinner, Helping Home Cooks Prepare Tasty, Tender Turkey with ‘Morton Brine Time’

Morton Salt offers its first-ever hands-free skill for Amazon Alexa
to provide a how-to guide for turkey brining with tailored recipes from
Morton Salt and Chef Richard Blais

CHICAGO–(BUSINESS WIRE)–This Thanksgiving, Morton Salt and Amazon Alexa want to talk turkey with
you through the voice-activated “Morton Brine Time” skill for Alexa. The
Morton Brine Time skill for Amazon Alexa acts as a personal helper in
the kitchen, ready and able to answer common questions about brining
while providing step-by-step information and recipes.

Google search data shows that home cooks are interested in turkey
brining, but the idea of brining elicits confusion and anxiety. The
Morton Brine Time skill was developed to show how easy it is to make a
moist, flavorful, tender turkey.

The Morton Brine Time skill for Alexa offers brining recipes, with
ingredient quantities customized to the size of the turkey. Morton Salt
teamed up with chef, TV personality, restaurateur and author Richard
Blais to offer two special recipes designed to wow guests with
irresistible flavor combinations.

“Brining a turkey with kosher salt helps ensure a juicy, flavor-packed
bird,” Blais said. “Morton®
Coarse Kosher Salt
is perfect for brining because its flat, flaky
crystals dissolve extremely well in water to create a crystal-clear
brine.”

“Whether you’re a seasoned host or a first-timer, this ground-breaking,
voice-activated brining skill is the latest way Morton is helping to
foster fun and innovative cooking experiences for consumers,” said Brian
Bissell, Senior Brand Manager, Culinary, Morton Salt, Inc. “We created
the Morton Brine Time skill so that holiday hosts never have to go it
alone through the turkey brining process again!”

The Morton Brine Time skill provides a step-by-step guide to brining
through recipes that include the proper quantity of salt, sugar and
water needed to brine a turkey. The Morton Brine Time skill also
suggests additional flavors to enhance wet or dry brines. A range of
queries from “Alexa, ask Morton Brine Time why I should brine” to
“Alexa, ask Morton Brine Time for a wet brine recipe,” will prompt
helpful, timely responses based on the size of the bird.

To access the brining content and recipes, enable the Morton Brine Time
skill on Alexa. Learn more by watching this short
demo video
.

About Morton Salt, Inc.

Morton Salt, Inc., part of the K+S Group, is the trusted authority in
salt in North America. Our iconic Morton® brand, coupled with the
broadest footprint in the industry has made us a leader since 1848. We
produce salt for culinary, water softening, household and road deicing,
food processing, chemical, pharmaceutical, and numerous other industrial
uses. Headquartered in Chicago, Morton with its affiliates in the
Bahamas and Canada has nearly 3,000 employees committed to safety,
quality, service and the communities in which we operate.

Contacts

For Morton Salt, Inc.
Rachel Grady
mortonsalt@mbooth.com