Neonode Announces AirBar™ Touchscreen Sensor For MacBook Air® Notebooks at CES® 2017

Neonode is partnering with Amazon.com® to
debut AirBar for MacBook Air, the sleek device that instantly enables
laptop touchscreen functionalities

LAS VEGAS–(BUSINESS WIRE)–#airbar–Neonode® Inc. (NASDAQ: NEON), creators of AirBar,
the sleek, lightweight device that instantly adds touchscreen
capabilities to any laptop display, today announced the official U.S.
launch of its new product, AirBar for MacBook Air at CES 2017. Now
compatible with the MacBook Air 13.3” notebook and launching in the
United States via Amazon.com, AirBar for MacBook Air provides Apple®
notebook enthusiasts with the ability to promptly and seamlessly
activate touch and gesture functionalities on their laptop’s display.


“We believe the community of devoted MacBook Air users will welcome this
new product, as AirBar for MacBook Air will surely enhance the
user-experience of an already great product,” said Remo Behdasht, Senior
Vice President of AirBar Devices at Neonode. “Our goal for AirBar
continues to be expanding its application to more devices, across even
more markets.”

AirBar was named a CES 2017 Innovation Awards Honoree in the computer
accessories category. The prestigious CES Innovation Awards are
sponsored by the Consumer Technology Association (CTA), the producer of
CES 2017, and products honored reflect innovative design and engineering
in some of the most cutting edge tech products and services on the
market.

The AirBar sensor is a sleek bar that magnetically attaches to the
bottom of a laptop display and plugs in via USB to instantly activate
touch and gesture capabilities, with no software installation or
additional configuration required. AirBar uses parent company Neonode’s
patented zForce AIR™ technology to emit an invisible light field over a
display that senses touch from fingers, gloves and even a paintbrush.
AirBar for PC comes in matte black, and AirBar for MacBook Air comes in
brushed aluminum. Among many other useful and unique functionalities,
AirBar alleviates added weight and glare that is typically unavoidable
with regular touchscreen laptops.

AirBar for 15.6” PC laptops running Windows 10 now retails for $69.
AirBar for 13.3” and 14” PC laptops will be released with AirBar for
MacBook Air in early March. AirBar for MacBook Air will retail for $99
through launch partner Amazon.com.

Leading online retailers currently carrying AirBar for PCs include Amazon®,
Best Buy®, QVC®, Staples®
and Walmart®. AirBar for MacBook Air is available for
pre-order at www.air.bar/mac,
and will also be sold on Amazon.com. Neonode plans to extend AirBar
compatibility to additional MacBook® models and PC sizes
within the first half of 2017.

During CES, a suite of AirBar devices will be shown at Pepcom’s Digital
Experience!, one of the biggest consumer electronics showcases that will
take place Wednesday, Jan. 4, 2017 from 7:00 to 10:30 p.m., at the
Mirage hotel.

About AirBar

AirBar, a CES 2017 Innovation Awards Honoree, is a brand of Neonode
Inc., a technology company that develops advanced optical sensors using
its patented, zForce AIR technology. The AirBar sensor is the company’s
flagship consumer product that instantly gives a wide range of laptops
on-demand touch capabilities.

For more information, please visit: www.air.bar.

About the CES Innovation Awards

The CES Innovation Awards are based upon descriptive materials submitted
to the judges. CTA did not verify the accuracy of any submission or of
any claims made and did not test the item to which the award was given.

About Neonode

Neonode Inc. (NASDAQ: NEON) develops and licenses optical interactive
sensing technologies. Neonode’s patented optical interactive sensing
technology is developed for a wide range of devices like automotive
systems, printers, PC devices, monitors, mobile phones, tablets and
e-readers. Neonode is a trademark of Neonode Inc. registered in the
United States and other countries. AirBar, the AirBar logo and zForce
AIR are trademarks of Neonode Inc. Apple, MacBook and MacBook Air are
trademarks of Apple Inc. registered in the United States and other
countries. All other trademarks are the property of their respective
owners.

For more information, please visit www.neonode.com.

Forward-Looking Statements

This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. These
include, but are not limited to, statements relating to expectations,
future performance or future events, and product cost, performance, and
functionality matters. These statements are based on current
assumptions, expectations and information available to Neonode
management and involve a number of known and unknown risks,
uncertainties and other factors that may cause Neonode’s actual results,
levels of activity, performance or achievements to be materially
different from any expressed or implied by these forward-looking
statements.

These risks, uncertainties, and factors are discussed under “Risk
Factors” and elsewhere in Neonode’s public filings with the U.S.
Securities and Exchange Commission from time to time, including
Neonode’s annual report on Form 10-K, quarterly reports on Form 10-Q,
and current reports on Form 8-K. You are advised to carefully consider
these various risks, uncertainties and other factors. Although Neonode
management believes that the forward-looking statements contained in
this press release are reasonable, it can give no assurance that its
expectations will be fulfilled. Forward-looking statements are made as
of today’s date, and Neonode undertakes no duty to update or revise them.

© Copyright Neonode Inc. 2017. All rights reserved.

Contacts

BAM Communications
Brenda Manea, (714) 904-8592
Brenda@bamcommunications.biz