PetSmart® Powers Productivity, Analytics and Reporting with MicroStrategy 10™

PetSmart Uses MicroStrategy Mobile™ to Increase Mobility Across the

Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise
software platforms, today announced that North America’s leading pet
specialty retailer, PetSmart,
, has deployed MicroStrategy 10 across its enterprise.

With about 55,000 associates, more than 1,500 pet stores in the United
States, Canada and Puerto Rico, and 204 in-store PetSmart PetsHotel®
dog and cat boarding facilities, PetSmart is turning to MicroStrategy’s
mobile capabilities to empower its workforce and inform executives. The
retailer has used MicroStrategy’s technology for nearly a decade and
recently made the decision to upgrade to MicroStrategy 10. PetSmart
launched its first internal mobile app in 2010 and now has nearly 20
internal apps built on MicroStrategy that are delivering key insights to
senior leaders and associates across the enterprise.

“We deployed our first MicroStrategy Mobile app about seven years ago
and since then are improving data accessibility across our enterprise,”
said Brian Rensing, Sr. Director, Enterprise Information Management,
PetSmart. “A mobile approach to our data analytics and business
intelligence strategy dramatically increases our efficiency and puts
insights into the palm of our associates’ hands. A wide range of users
access our internal BI apps every day – even multiple times a day –
including senior leaders, field associates, distribution center and
store managers and associates across all functions of the company such
as finance, marketing, HR and Store Ops. We are streamlining reporting
with insightful and actionable data through our mobile apps and

PetSmart’s first mobile analytics app was deployed to improve data
accessibility among executives and distribution center leaders. Rather
than stopping at a single app, PetSmart continued to expand its use of
the MicroStrategy Mobile platform and now has almost a dozen iPhone apps
and five iPad apps, allowing the company to democratize data beyond
executives to district managers, regional vice presidents, and field and
store leaders.

“The smartest enterprises are taking control of their operations,
employee engagement, sales operations and other departments by deploying
mobile data analytics and business intelligence tools across their
businesses,” said Michael J. Saylor, CEO, MicroStrategy Incorporated.
“PetSmart is a long-time customer that we know well. Its company
leadership understands that in today’s competitive retail industry,
employees are empowered when they have access to apps and dashboards
that give them the information they need to make smarter, more informed
and effective decisions. The end result can benefit the entire

To learn more about the MicroStrategy Mobile platform, visit:

About PetSmart, Inc.

PetSmart, Inc. is the largest specialty pet retailer of services and
solutions for the lifetime needs of pets. At PetSmart, we love pets, and
we believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they can live more fulfilled lives. This vision impacts
everything we do for our customers, the way we support our associates
and how we give back to our communities. We employ approximately 55,000
associates, operate approximately 1,500 pet stores in the United States,
Canada and Puerto Rico, and 204 in-store PetSmart® PetsHotel®
dog and cat boarding facilities. PetSmart provides a broad range of
competitively priced pet food and pet products and offers dog training,
pet grooming, pet boarding, PetSmart Doggie Day Camp day care services
and pet adoption services in-store. Our portfolio of digital resources
for pet parents – including,,
and – offers the most comprehensive online pet supplies and
pet care information in the U.S. Through our in-store pet adoption
partnership with independent nonprofit organizations, PetSmart Charities®
and PetSmart Charities of Canada, PetSmart helps to save the
lives of more than 500,000 homeless pets each year.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide
provider of enterprise software platforms. The Company’s mission is to
provide enterprise customers with a world-class software platform and
expert services so they can deploy unique intelligence applications. To
learn more, visit MicroStrategy
online, and follow us on Facebook
and Twitter.

MicroStrategy, MicroStrategy 10 and MicroStrategy Mobile are either
trademarks or registered trademarks of MicroStrategy Incorporated in the
United States and certain other countries. Other product and company
names mentioned herein may be the trademarks of their respective owners.



MicroStrategy Incorporated
Claudia Cahill, 703-270-2207