Prudential recognized as one of the World’s Most Ethical Companies by the Ethisphere Institute

NEWARK, N.J.–(BUSINESS WIRE)–Prudential Financial, Inc. [NYSE: PRU] has been named a 2016 World’s
Most Ethical Company® by the Ethisphere Institute, a global leader in
defining and advancing the standards of ethical business practices.

This is the second consecutive year that Prudential has been honored
with this recognition, which is bestowed on organizations that
demonstrate a culture of ethics and transparency at every level. To earn
the World’s Most Ethical Companies designation, companies are judged in
five key categories: Compliance and Ethics Program, Corporate
Citizenship, Culture of Ethics, Corporate Governance, and Leadership,
Innovation and Reputation.

“Prudential takes pride in being named one of the World’s Most Ethical
Companies for the second consecutive year. This recognition acknowledges
our promise to achieve results the right way – with the highest degree
of ethics in all of our business activities,” said Prudential Chairman
and CEO John Strangfeld. “Customers are gaining access to more choices
and more information than ever before. As they evaluate who they can
trust, a company’s record of ethical behavior may very well be the
deciding factor.”

The World’s Most Ethical Company assessment is based on Ethisphere’s
Ethics Quotient™ (EQ) framework of assessing a company’s performance in
an objective, consistent and standardized way. The information collected
provides a comprehensive sampling of definitive criteria of core
competencies. In 2016, Prudential outperformed the average of all the
World’s Most Ethical Companies in all categories.

Lee Augsburger, senior vice president and Chief Ethics and Compliance
Officer for Prudential, said, “It is thrilling to be recognized by the
Ethisphere Institute for the second straight year. I believe this award
demonstrates that the character of our company is based on a foundation
of integrity. I extend my sincere gratitude to all our employees for
performing their day-to-day activities with a commitment to doing
business the right way. That is what makes us worthy of trust.”

Augsburger, who has oversight responsibility for Prudential’s worldwide
compliance organization and the company’s global business ethics
activities, pointed out that the company’s business ethics program
promotes prevention, detection and resolution of potential misconduct
and adherence to the letter and spirit of regulatory and legal mandates.
“When we make good character a part of how we handle our business
activities, the risk of unethical corporate behavior becomes smaller for
us. It also demonstrates that not only will we keep our promises to our
customers, but that we really care about them,” said Augsburger, who is
a member of the Board of Advisors for the Institute for Ethical
Leadership at Rutgers University, board chair for the Ethics and
Compliance Association and is former chair of the board of the National
Society of Compliance Professionals.

Ethisphere Chief Executive Officer Timothy Erblich said, “Prudential
understands the importance of setting behavioral expectations for their
entire workforce. From the boardroom to their frontline employees,
Prudential’s values steward daily decision-making. We commend their
commitment to leading with integrity and creating sustainable value for
all stakeholders. Congratulations to everyone at Prudential for being
recognized as a 2016 World’s Most Ethical Company.” The Ethisphere
Institute has deep expertise in measuring and defining core ethics
standards using data-driven insights that help companies enhance
corporate character.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with
more than $1 trillion of assets under management as of December 31,
2015, has operations in the United States, Asia, Europe and Latin
America. Prudential’s diverse and talented employees are committed to
helping individual and institutional customers grow and protect their
wealth through a variety of products and services, including life
insurance, annuities, retirement-related services, mutual funds and
investment management. In the U.S., Prudential’s iconic Rock symbol has
stood for strength, stability, expertise and innovation for more than a
century. For more information, please visit www.news.prudential.com.

Contacts

Prudential Financial, Inc.
Karen Oliver Moore, (973) 802-8533
karen.moore@prudential.com
@KFMoorePruPR