CINCINNATI–(BUSINESS WIRE)–(NYSE: PG) – Actress, recording artist and trendsetter Selena
Gomez knows a thing or two about beautiful hair, from rocking intricate
up-dos on the red carpet to her signature free-flowing waves on the
concert stage. Now, Pantene is tapping Hollywood’s “It” Girl to be the
face – and hair – for its newest campaign that celebrates the power of
“I’ve always loved using Pantene, so it’s a dream come true to be the
brand’s newest ambassador. Not only because Pantene stands for strong,
healthy hair but also because it encourages women to be their best
selves,” says Gomez. “My style is constantly evolving and I love to take
risks, so I’m always changing my hair style. I rely on Pantene to keep
my hair strong and healthy so I can take on each day with confidence.”
“Pantene has always celebrated beautiful hair and strong women,” says
Jodi Allen, Vice President of Hair Care & Color for North America at
Procter & Gamble. “I am proud that Selena Gomez is the newest member of
the Pantene family. Her talents go beyond being an actress and singer.
She is a modern beauty with amazing hair and is a true inspiration.”
Pantene’s “Strong Is Beautiful” campaign will debut in August 2015.
Gomez will appear in all elements of the brand’s holistic marketing
campaign, including TV, print and digital advertising, in-store
displays, public relations and social media.
to watch behind-the-scenes footage of Selena’s first Pantene advertising
shoot. For more information, visit www.Pantene.com.
To see upcoming exclusive content of Selena Gomez, follow Pantene on
Instagram at https://instagram.com/pantenehair/
and Twitter at http://twitter.com/Pantene,
become a fan on Facebook at http://www.facebook.com/PanteneNA
and subscribe on YouTube www.youtube.com/Pantene.
ABOUT PANTENE PRO-V®:
Pantene Pro-V, the world’s #1 hair care brand, includes 22 collections
to help provide women with their most beautiful, healthy hair. The
current Pantene Pro-V offerings include: Anti-Breakage, AquaLight,
Beautiful Lengths, Classic Clean, Color Revival, Curl Perfection, Damage
Detox, Daily Moisture Renewal, Full & Strong, Ice Shine, Nature Fusion,
Repair & Protect, Smooth & Sleek, Pro-V Style Series, Sheer Volume,
Truly Natural, Truly Relaxed, and Ultimate 10. Pantene Expert offerings
include: Age Defy, Advanced Keratin Repair, Fade Defy, and Dry Defy.
Powered by 70 years of experience, 200 scientists and partnerships with
11 leading independent hair doctors from around the world, Pantene’s
Pro-V Formula works inside and out for beautiful hair rooted in true,
ABOUT SELENA GOMEZ:
Selena Gomez made her mark in entertainment by conquering film, music
and television at an early age. On the big screen, she began making the
transition from young actress to adulthood with such films as the much
talked about Harmony Korine film “Spring Breakers.” The film premiered
at the Venice Film Festival to critical claim while Gomez’s performance
was singled out as a “breakout.” She was most recently seen opposite
William H. Macy and Billy Crudup in “Rudderless” which premiered at the
2014 Sundance Film Festival and wrapped two films “In Dubious Battle”
directed by James Franco and “The Revised Fundamentals of Caregiving”
alongside Paul Rudd. Up next, Gomez will reprise her role as Mavis in
Sony’s animated hit “Hotel Transylvania 2” due out this fall.
Gomez’s first solo album “Stars Dance” was released in 2013 and debuted
at #1 on the Billboard album chart. The first single from the album
“Come and Get It” was an international hit as well her first #1 single
on the US Top 40 chart. She then followed up the success of the album
with a sold out world tour. “Good For You,” the first single from
Selena’s new album, drops June 22.
Giving back has always been an important element in her life. She was
named the youngest goodwill Ambassador for Unicef at 18 years old and
has worked tirelessly to support this organization ever since. Selena
was honored for her continued support at Variety’s first ever Unite4:
Humanity event with the Young Humanitarian Award alongside Bill Clinton.
Gomez has traveled to Ghana, Chile and most recently to Nepal as an
advocate for some of the world’s most vulnerable children. She has
hosted “We Day” in both Vancouver and Chicago for Free The Children, an
organization that empowers young people to achieve their fullest
potential as agents of change by being active local and global citizens.
ABOUT PROCTER & GAMBLE:
P&G serves nearly five billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®,
Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, Wella® and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
Kristina Soriano Jacobs, 212-546-8545